SKIMS Wedding Shop Debuts Bridal Loungewear, Robes and Ready-to-Wear

When Kim Kardashian's brand quietly dropped a dedicated Wedding Shop online on March 19, 2026, it wasn't pitching cathedral veils or duchess satin. SKIMS relaunched its bridal shop with a collection of lingerie, sleepwear, and accessories for men and women, positioning itself firmly in the getting-ready suite rather than the aisle. The edit is, as one early critic put it, a "bridal-adjacent, commerce-friendly" drop rather than couture, and that is precisely the point.

Featuring 24 limited-edition collections, the SKIMS Wedding Shop blends the brand's comfortable signature staples with fresh styles designed for every moment from pre-wedding events to the honeymoon, priced from $24 to $278. The range spans shapewear, lingerie, sleepwear, robes, footwear, and accessories, making it one of the more comprehensive bridal-adjacent launches the brand has attempted.

The shop offers SKIMS bestsellers like matching pajama sets and Fits Everybody underwear in new bridal colorways, as well as product debuts like sticky bras and invisible string thongs to ensure seamless looks under any dress. It also includes a range of mesh and lace lingerie, silky men's boxers, cotton robes, and accessories.

The loungewear anchor of the drop is the Long Sleep Set at $108, which received a new Aero Wing Hearts Print colorway for the Wedding Shop: the brand introduced a few new colorways, including this option featuring a muted blue base and a white print showcasing hearts with wings, designed as a great option for a pre-wedding day slumber party with bridesmaids or a comfier wedding night option to relax after the reception dies down. The matching Long Robe, also $108, completes the set; it comes in the same print and, per the brand's website, features "an adjustable self-tie belt, shawl collar, and center front patch pockets."

At the footwear end, the Faux Feather Slipper at $68 pairs naturally with the robe-and-set combination, while the Feather Kitten Heel at $118 pushes the collection into genuine ready-to-wear territory. The heel arrives in a coordinating cream shade, staple black, and bright pink, and carries what editors have called "Old Hollywood vibes," the kind of slide-on glamour that works as well in a bridal suite at 7 a.m. as it does at an afterparty.

Prices across the full Wedding Shop range from $20 for a mini logo claw hair clip to $298 for a feather-trimmed sheer white robe. Accessories include veils for bachelorette outfits or the wedding afterparty, hair clips, fluffy slippers, and garters and stockings.

The campaign stars real-life engaged couple Patrick Schwarzenegger and supermodel Abby Champion, shot by photographer Carin Backoff, with the pair showing off a mixture of lace intimates, romantic corsets, and silky sleepwear. It is a sharp casting choice: two people who actually have a wedding date on the calendar, lending the collection a believability that a purely editorial shoot might not.

The collection was created not only for brides but also for bridesmaids, grooms, and the bridal party, focusing on pieces that feel effortless and versatile. That inclusivity, combined with price points that sit well below designer bridal lingerie and far above fast-fashion alternatives, is where SKIMS has found its clearest opening. The Wedding Shop is not trying to compete with Vera Wang. It is competing with the blank space in a bride's wardrobe between the ceremony dress and everything else she needs for the month surrounding it.