Casablanca and Ladurée launch pastel summer collaboration through September 1

Luxury collaborations work best when they sell a world, not just a product, and Casablanca and Ladurée have done exactly that. Their pastel summer project, launched June 3 and running through September 1, turns the pastry box, the silk shirt and the accessory into one polished Riviera statement, the kind of coastal-grandmother fantasy that feels equally at home at a lunch table and in a wardrobe.

The campaign imagery does a lot of the selling: a dreamlike château set in a lush French garden, with tennis courts and palm trees under a pastel sky. That visual language carries across the range, from exclusive gift boxes and macarons to Eugénie chocolates and a ready-to-wear capsule. Casablanca’s side of the collaboration includes a long-sleeve silk shirt, T-shirt, embroidered shorts, hooded sweatshirt, crew-neck jumper, silk scarf, crochet bag and cap, pieces that keep the mood soft, tactile and glossy rather than fussy. The silk scarf and crochet bag are the clearest bridge to hostess chic, the kind of items that make a summer outfit feel considered without feeling overworked.

The business logic is as neat as the palette. Casablanca, founded in 2018 by Franco-Moroccan designer Charaf Tajer, has built its name on colorful silk shirts and luxury leisure, with inspiration drawn from elegant hotels, classic and international music, and French architecture. Ladurée goes back to 1862, and Julien Alvarez has led its pastry direction since 2021, giving the house a more precise, modern edge without losing its heritage. Tajer described Ladurée as a Paris institution tied to childhood celebrations and the ritual of gifting cakes, and the partnership lands because both brands are selling the same emotion: craft, detail and pleasure, only in different formats.

The sweets carry that idea through the season. A grapefruit-and-mint signature flavor threads through macarons, Eugénie chocolates, sorbet and pastries, with additional items including a baklava tartlet, ice cream and an Eugénie chocolate-covered shortbread creation. Alvarez said the pomelo-mint pairing was built around freshness, bitterness and sweetness, a balance that suits summer far better than anything overly sugary. A single macaron is priced at 2.90 euros, while a 12-piece gift box costs 39 euros, keeping the collaboration within the reach of giftable luxury rather than rarefied fashion-only territory.

The collection is sold through Ladurée stores worldwide, Casablanca’s website, its flagships in Paris and Los Angeles, and select retailers around the world. That reach matters: it makes the collaboration feel less like a one-off novelty and more like a clean commercial answer to how fashion and hospitality are converging this season.