Daisy Edgar-Jones makes raffia feel Riviera-ready in Gucci at Cannes

Daisy Edgar-Jones just made raffia feel less like beach baggage and more like a house code. In her post-Cannes Instagram recap on May 19, she wore Gucci’s Bamboo 1947 with an ivory midi skirt, a satin scarf top, hoop earrings, and the kind of loose, unforced styling that reads expensive without trying. It was a Cannes moment off the red carpet, and that is exactly why it landed: the bag did not look like a prop for the sand. It looked like the smartest thing in the frame.

The Bamboo 1947 has the right kind of history for a season that wants polish. Gucci describes it through the hand-curved bamboo handle, the closure, and the little mirror tucked into its own leather holder, details that make the bag feel crafted rather than costume-y. The name matters too. The silhouette traces back to 1947, when postwar shortages pushed Gucci to work bamboo into hardware, turning necessity into one of the house’s most recognizable signatures. That origin story is what lifts raffia-adjacent dressing out of pure holiday mode. This is not straw for the sake of straw. This is a luxury object with real lineage.

Gucci had already been building the case. The house cast Daisy Edgar-Jones in its summer 2025 Gucci Lido campaign, shot by Jim Goldberg and soaked in coastal, vacation-ready imagery. Raffia, wicker, crochet, lightweight cottons, all the warm-weather textures were there, and Edgar-Jones was framed in sunlit, easy movement rather than formalism. That matters because it shows how luxury is now validating the whole Riviera register: not just one bag, but the full language of relaxed coastal dressing. Call it coastal grandmother if you want, but the version that wins is the one with discipline. The ivory skirt, the scarf top, the heritage bag. Nothing sloppy, nothing costume-heavy.

Edgar-Jones has also made the Bamboo 1947 part of her own summer vocabulary. Marie Claire previously noted her wearing the same bag during Cannes in 2025, paired with a Gucci top-and-shorts look and white sandals on her walk to the hotel. That repetition is the real signal. She is not treating the bag as a one-night flourish. She is using it the way a true style person uses a signature: to turn raffia season from a trend into a uniform, and to make Riviera ease look considered, not beachy.