Etro brings paisley seaside style to Sardinia’s Romazzino hotel

Etro has turned Romazzino, Belmond’s beachfront hotel in Porto Cervo, into a summer showcase built for guests who want to live inside the brand before they buy it. The fashion house reworked the pool bar and outdoor spaces with signature paisley, custom textiles and a warm palette of terracotta, beige, brown, sage green and teal.

The setting already carries weight. Belmond reopened Romazzino on 30 May 2024 after taking over management of the property, and the first phase of the renovation, led by Studio Palomba Serafini and the design duo Ludovica Serafini and Roberto Palomba, focused on the outdoor lounging and pool areas, the beach grill Éntu e Mari and a revamped Beach Club with new sunbeds, cabanas and reimagined bars. The hotel, originally designed in the 1960s by Michele Busiri Vici, sits on a private sandy beachfront in Costa Smeralda, with rolling lawns and emerald Mediterranean water doing half the work before a single towel is placed.

Belmond built the relaunch around Sardinian craftsmanship and materials such as iron, ceramic and gold filigree, then softened the color story from sea-emerald green to sage greens and terracotta with saffron accents. That palette lands squarely in coastal-grandmother territory, only sharper and more luxurious: less rope-and-rattan shorthand, more polished sun-faded color and tactile finish. Etro’s paisley fits naturally in that world because it reads best in motion, against stone, water and linen, not behind glass.

The scale of Romazzino gives the takeover real reach. Belmond says the property includes 100 guest rooms, suites and villas, some with private pools, making it large enough to feel like a destination and intimate enough to feel edited. Belmond’s current positioning leans into la vita sarda, slow travel and the idea that Sardinia sits in one of the world’s five Blue Zones, where longevity is part of the island’s identity. Add lunch at Éntu e Mari, aperitivo at The Ginepro Bar and dinners at La Terrasse, and the hotel starts to read less like a backdrop than a branded lifestyle circuit.

That is the point of Etro’s move. It is not only pretty set design, although it is that too. It is a luxury retail strategy dressed as a holiday, where the customer encounters the mood, the palette and the pattern in real time, then decides whether the wardrobe should follow.