Fabletics and Malbon reunite for a coastal-inspired golfwear capsule

Fabletics is taking another swing with Stephen and Erica Malbon, and this one leans harder into coastal polish than pure fairway gear. The new capsule is set to drop July 8, with pale blue, cream, seafoam green and pink giving the whole line a Hamptons-adjacent softness that reads more resort rack than practice range.

The reunion builds on the brands’ first collaboration in July 2025, a 27-piece limited-edition collection that was the first time Stephen and Erica Malbon personally co-designed a capsule separate from Malbon Golf. That earlier drop was sold through Fabletics stores and its website, with prices running from $14.95 to $134.95 and sizing stretched from women’s XXS to 4X and men’s XS to XXL, with some men’s styles going up to 4X. For a category that still loves to talk about tradition, that breadth mattered: this was golfwear pitched less as a narrow uniform and more as something that could live in a wider closet.

The 2025 lineup also showed exactly how Fabletics wanted to move this category. It introduced women’s silhouettes like a polo minidress with built-in shorts and a windbreaker, then layered in print work by illustrator Brandon Campbell that pulled from desert, coastal and pine landscapes. Fabletics also folded in its Don RepelKnit fabric, a water-repellent material that kept the collection in performance territory even as the palette and styling moved it closer to lifestyle dressing. The new reunion appears to be pushing that formula further, with coastal references doing as much work as technical fabric.

That balance is the real business story here. Malbon says it was founded in Los Angeles in 2017 by Stephen and Erica Malbon with a mission to make golf more inclusive through fashion, creativity and community. Fabletics, meanwhile, was built by Adam Goldenberg, Don Ressler and Ginger Ressler around a simple gap in the market: activewear that felt stylish and high-quality without the luxury-brand price tag. Put together, the two labels are chasing the same shopper from different angles, one coming from golf culture and the other from performance basics.

What Fabletics and Malbon are really testing is whether golfwear can do more than cover a swing. The capsule strategy lets performance brands borrow the codes of polished, resort-adjacent style, then sell them to women and men who want something sharper than core gym gear and easier than full fashion.