FARM Rio and Rip Curl launch colorful beachwear for summer escapes

FARM Rio’s first partnership with Rip Curl treats beachwear like a full mood, not a side category. The collaboration debuted on April 1, 2026, and the lineup runs from wetsuits and swim jackets to shorts, bikinis, tees and other beach-day essentials, all delivered with FARM Rio’s signature color and pattern appetite.

That is exactly why the capsule matters for readers building an elevated seaside wardrobe. FARM Rio has never been shy about print, and Rip Curl brings the functional backbone: the wetsuits, swim layers and easy separates that can handle salt, sun and long days near the water. Together, the brands gave the familiar surf uniform a sharper, more decorative edge without losing its utility.

Gabriel Oliveira, FARM Rio’s branding director, said the collaboration grew out of the two brands’ shared passion and their lifestyle-driven approach to product design. Rip Curl frames the partnership as its first with FARM Rio, a meeting point meant to honor both Australia and Brazil while celebrating beach culture around the world. The collection had already launched in Australia and Brazil before reaching Europe and North America, a rollout that fits a collaboration designed to travel easily from one coast to another.

FARM Rio’s own backstory helps explain why this pairing feels so natural in 2026. The brand says it was born in 1997 at a local independent fashion market in Rio de Janeiro, then grew into a label that now creates more than 700 exclusive prints across more than 4,500 styles each year. That scale gives the collaboration its distinctive energy: not just a logo swap, but a print language strong enough to animate surfwear, resort pieces and casual layers at once.

For anyone looking to refresh a coastal-grandmother wardrobe without straying into costume, the appeal is clear. The palette is colorful rather than muted, but the useful pieces are there, from tees to shorts and swim layers that can sit beside linen trousers, woven sandals and sun-faded shirting. The collection’s strength is that it understands both polish and play, which is exactly the balance summer dressing needs when the season turns toward the shore.