Jimmy Choo Riviera 2026 Channels Malibu Meets French Riviera Glamour

Jimmy Choo’s Paradise Cove treats the shoreline like a private club, where Malibu ease is sharpened by French Riviera polish and the familiar language of coastal dressing is recast for a customer who wants more heat than hush. Unveiled on March 30, 2026 as part of the Riviera 2026 capsule, the campaign frames the season around “a beautifully lived summer,” a vision that trades generic vacation styling for something more deliberate, more cinematic, and far more expensive-looking.

The details do the work. Gingham appears alongside raffia and fringe, but never in a quaint or homespun register. The Bay Flat, shown in Riviera Blue frayed flecked canvas, has a hand-finished fringed upper and a lacquered JC monogram, which gives the mule a crisp, almost nautical polish. The Liss 35 pushes the idea further, translating a 35mm micro-heel sandal into something light and seductive with ribbon details inspired by scarf ties. Around them, Jimmy Choo extends the world with woven tote bags, oversized sunglasses, holiday accessories, the Callie Maxi, the Beach Tote East-West and Beach Tote East-West Mini, plus updated Bon Bon and Cinch styles in gingham and raffia-inspired materials.

What makes the capsule feel sharper than a standard resort drop is its refusal to stay at the beach-house level of aspiration. The brand’s own styling leans into barefoot strolls along the shore, days on the pier and evenings overlooking the ocean, but the execution is glossy, not nostalgic. That is the key shift in this Riviera fantasy: coastal grandmother, translated by Jimmy Choo, becomes less about quiet domestic comfort and more about jet-set sex appeal, with just enough texture to keep it from feeling overworked.

Sandra Choi shaped the creative direction, with image direction by Kerry Haynes, photography by Henrik Purienne, styling by Ben Perriera and Camille Chifflot fronting the visuals. The house’s history makes that instinct feel earned. Jimmy Choo began in 1996 as an East London atelier specializing in hand-crafted shoes, and Choi has overseen the London-based design studio since the late 1990s. Named sole creative director in 2013, she has continued to steer the brand’s modern-glamour identity across more than 200 boutiques worldwide, under Capri Holdings. Riviera 2026 reads as a seasonal thesis statement: coastal ease, but with the volume turned all the way up.