Kaia Gerber and Cindy Crawford channel classic coastal Americana at Re/Done launch

Kaia Gerber walked into Re/Done’s Los Angeles launch looking like she had just stepped out of the cleanest corner of an American summer: a cropped white knit sweater, distressed blue jeans, slingback shoes and tiny hoop earrings. Cindy Crawford showed up beside her in double denim, and together they made the strongest case for a uniform that never really leaves the room. It was polished, easy and unmistakably coastal without drifting into costume.

That is the point. The new Re/Done x Kaia Gerber “Short/Cuts” campaign and collection leaned on the exact pieces that keep resurfacing from one generation to the next: white knits, worn-in denim, low slingback heels and simple jewelry. Gerber’s look had the kind of quiet confidence that reads expensive even when it is stripped back. Crawford’s double denim gave the whole scene a sharper Americana note, the kind Re/Done has built its identity on since Sean Barron and Jamie Mazur launched the brand in Downtown Los Angeles in 2014.

Re/Done started with a deceptively simple idea, upcycling vintage Levi’s into modern fits, and that DNA still drives the label’s appeal. The Kaia Edit stays close to that origin story with upcycled Levi’s styles including the Mica jean, Nico jean and ’70s bootcut, pieces that feel less like trend bait and more like proof that denim gets better when it looks lived in. The campaign was shot by Mitch Ryan and conceived with Brill Brill Studio, which only sharpened the message: this was not about chasing novelty, but about giving classic American clothes a little runway gravity.

Gerber joined Re/Done earlier in 2026 as an investor, creative partner and advisory board member, and this launch marked her first creative step with the brand. Her first fully co-designed capsule will debut during New York Fashion Week in September 2026, but the Los Angeles party already made the larger argument. Crawford previously collaborated with Re/Done on The Crawford capsule in 2017, and her presence here linked the brand’s denim roots to a new generation without forcing the handoff. Coastal grandmother may be the label people reach for, but what Gerber and Crawford wore was sharper than a trend name: it was classic Americana with enough mileage to keep coming back.