Jacques Marie Mage opens largest gallery in New York’s SoHo

Jacques Marie Mage has finally landed in SoHo with the kind of space that makes retail feel like theater. After a five-year search, Jérôme Mage opened the brand’s first New York City gallery at 140 Wooster Street, a two-level, 2,100-square-foot address built to sell more than eyewear: it turns frames, leather goods and jewelry into collector objects, surrounded by art that feels closer to a private museum than a shop.

That is the point. In 2026, a luxury brand with real heat does not just need square footage and clean shelving. It needs atmosphere, a point of view and a reason for people to linger. Jacques Marie Mage answered that by making the New York gallery its largest location globally, and by loading the room with monumental sculptures by French artist Quentin Garel, including original wood works such as a wolf skull, eagle skull and buffalo skull. The wolf skull alone stands over four meters high and weighs nearly half a ton, which tells you everything about the brand’s appetite for spectacle.

The setting was designed with French architect and interior designer Jacques Garcia, whose resume includes the Ritz Paris and Hôtel Costes, and the collaboration shows. Garcia’s gift is for spaces that feel opulent without becoming cold, which suits Jacques Marie Mage’s mix of Western swagger, archival reference and high-touch craftsmanship. The gallery draws on two late-19th-century American ideas: New York as a metropolis of the future and the national park movement as a way of protecting wild landscapes. That tension, city ambition against frontier mythology, is exactly the brand’s language.

Jacques Marie Mage has been building this world for years. The company already has gallery locations in Los Angeles, Venice and Costa Mesa, California, and opened a Milan gallery in 2025. Its products are designed in Los Angeles and handcrafted in Japan and Italy, a production story that helps explain why the brand can support this kind of physical environment. Inside the Wooster Street space, limited-edition eyewear, premium leather goods, jewelry and curated artifacts are not just displayed, they are staged as objects with lineage. That is the bigger luxury message here: the best stores now have to feel collectible themselves.