Elle Macpherson and Linnea Lund unveil a cashmere bomber capsule
Elle Macpherson turned a cashmere bomber into the quiet-luxury flex of the season, with a 1,495-euro jacket cut from more than a kilogram of cashmere.
Elle Macpherson has found the sweet spot between celebrity and discernment: not louder, just better. In Paris, at a small breakfast outside Linnea Lund’s shop on Place von Furstenberg, the model unveiled a compact cashmere capsule built around a bomber jacket that feels less like a trend grab and more like an old-money staple with sharper edges. The line lands on Sept. 1, and the prices tell you exactly where this lives, with the bomber at 1,495 euros, a reversible sweatshirt at 695 euros and a triangular scarf at 225 euros.
The bomber is the piece that makes the whole thing click. It uses more than a kilogram of cashmere, which is exactly the kind of material excess that reads as restraint when the shape is disciplined and the color palette stays classic. Macpherson said she lives in cashmere and is obsessive about color, fit, details and quality. She also said she pushed the bomber idea because “nobody does a cashmere bomber,” and she wanted to make something she did not see in the market. That is the right instinct here. A logo would have cheapened it. A gimmick would have killed it. A bomber in cashmere, by contrast, feels like the sort of piece that gets worn into a life, not posted for a week.
Linnea Lund’s side of the story matters as much as the star power. Charlotte Björklund founded the brand in September 2019, building it around Swedish ideas of comfort, family and mysigt coziness, then translating that into modern, unisex pieces with traceable, fair-trade cashmere. The label says it works on demand to avoid overproduction and waste, sources wool from sustainable sheep farms in Mongolia and works with a family-run workshop in Cagli, Italy. That production setup gives the capsule actual substance. This is not faux-artisanal theater; it is the sort of material intelligence that quiet luxury depends on when it is done properly.
Björklund said Macpherson was a muse and inspiration, and the fit makes sense. Macpherson’s way of wearing clothes has always leaned bohemian rather than precious, which keeps the collection from feeling museum-stiff. She also said she first came across Linnea Lund through Dior PR director Mathilde Favier, who pointed her toward the brand when she needed socks for a fashion-show outfit. That backstory is perfect: one useful pair of socks, then a cashmere capsule with enough polish to sit comfortably in a serious wardrobe for years.
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