Fendi revives the Baguette 26424 with restoration service

The real flex at Fendi right now is not a fresh bag. It is the fact that an old one can be cleaned, restored and put straight back into circulation without losing its status charge.

At the brand’s Madison Avenue flagship in New York City on May 19, Fendi staged its Baguette 26424 Re-Edition celebration with Blake Lively, Olivia Wilde, Lux Pascal, Ella Hunt, Deacon Reese Phillippe and Ivy Getty in the room. But the harder business story sat behind the photos: the house is making longevity part of the Baguette pitch, with the new launch tied to the Baguette Lab, a restoration and refurbishment service for vintage bags.

That is a sharp move for a house that already knows exactly what the Baguette means. Fendi says the original model code was 26424, and the new line returns to that number as a design reference. The re-edition is part of Maria Grazia Chiuri’s debut Fendi Fall/Winter 2026-27 collection, and Fendi says it includes 20 re-editions of the bag. The brand first introduced the Baguette in 1997 as a small elongated style meant to be carried under the arm, then pushed it into pop culture territory by turning it into a blank canvas for materials and techniques.

That’s the heart of the old-money appeal here. A Baguette does not need to scream newness to read expensive. In fact, it reads more expensive when it looks inherited, maintained, and still useful. A polished flap, a restored clasp, leather brought back from the edge of fatigue, that is the language of quiet wealth and authority. Replace too often and you look like a shopper. Restore well and you look like a collector.

Fendi leaned into that collectible idea by showing the re-editions in packaging inspired by artwork transport crates, which makes the bag feel less like a seasonal accessory and more like an object with a paper trail. The house first presented the re-editions during Milan Design Week 2026, where the setting framed the Baguette as design, not just commerce. That matters because the Baguette was never just another shoulder bag. It became one of fashion’s defining It bags, powered by Sex and the City and Carrie Bradshaw’s immortal line, “It’s not a bag, it’s a Baguette.”

The brand has spent years mining that legacy through archival reissues and related lines like the Mamma Baguette, and the numbers explain why. One report has put debut-year sales at more than 100,000 units. More important than nostalgia, though, is continuity: Fendi is treating the Baguette as a living object, one that can be reissued, repaired and kept in the family, which is exactly how luxury stays authoritative instead of merely trendy.