Loewe appoints Eloise Hautcoeur as global communications director
Eloise Hautcoeur has joined Loewe from Versace as global communications director, just as the house marks 180 years and resets its image under new creative leadership.
Loewe brought in Eloise Hautcoeur from Versace as its new global communications director, with the appointment taking effect on Monday, June 22, 2026. Her brief runs across public relations, talent management, VIP relations and events, the kind of backstage control that decides which faces, rooms and moments become part of a luxury house’s public identity.
Hautcoeur arrives with more than 15 years in fashion and communications, and a résumé that moves through KCD, Saint Laurent UK and Bottega Veneta before her most recent role as global communications director at Versace in Milan. That matters at Loewe, where communications is not just housekeeping around press lists and event invites; it is the machinery that shapes whether the brand reads as craft-led, culture-heavy or celebrity-driven in the market.
The timing is deliberate. Loewe says 2026 is its 180th year, making it the second-oldest luxury fashion house in the world, with roots in a Madrid leather workshop founded in 1846. The house is also entering a new creative chapter under Jack McCollough and Lazaro Hernandez, whose Spring Summer 2026 campaign is described by Loewe as their first for the brand. Loewe has framed that campaign around a more confident, playful language of clarity, color and sensual physicality, a shift that puts even more weight on how the house is presented beyond the runway.
That is where Hautcoeur’s Versace background reads as a strategic choice. Versace and Loewe sit on opposite poles of luxury’s visual language, one built on boldness and glamour, the other on craft, restraint and cultural polish. Moving a communications executive between those worlds suggests Loewe wants a sharper global muscle behind its softer codes, with tighter control over who wears the clothes, which events carry the brand, and how its cultural authority travels beyond Madrid, Paris and Milan.
The broader corporate frame only sharpens the point. Loewe sits inside LVMH, which said it generated 80.8 billion euros in revenue in 2025 across more than 75 brands worldwide. In that kind of group, communications is not decorative. It is one of the tools that keeps a house visible, coherent and expensive-looking without ever saying so too loudly.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
