Moses Martin stars in Burberry’s countryside road trip campaign

Moses Martin’s first fashion campaign for Burberry turns a summer road trip through England into a neat piece of house mythology, ending at Deene Park in Northamptonshire with archive-beige check bags, trenches and weatherproof layers. The cast, which also includes Edie Campbell, Nora Attal and Sang Woo Kim, feels less like a runway lineup than a band of friends moving from villages to fields by car. Burberry frames the journey through open windows and impromptu pit stops, then lands the whole scene in a manor-house setting that gives the clothes their old-world polish.

Chris Rhodes shot the images, while Martin Senyszak directed the film and set it to “For Hire,” the track by Moses Martin’s band, People I’ve Met. Daniel Lee called a countryside road trip “a very British thing to do” and said exploration has long been part of Burberry, with music on a long drive folded into the memories the house wants to evoke. In that sense, “Escape to the Countryside” is a very Burberry exercise: not a break from the brand’s identity, but a tightening of it around British movement, British weather and British restraint.

The clothing does the rest of the work. The accessories come from Burberry’s Fall 2026 collection and push house check in archive beige across a zip tote, a bucket bag and the Primrose and Pocket styles in coated canvas. The men’s mid-length Leadenham trench is cut from water-resistant cotton gabardine, while the women’s Tillydrine brings a ruched, flared hem and antique-finish hardware. These are not overtly decorative pieces; they are garments built to look useful in rain, mud and good stone light, which is exactly why they read as luxury.

Burberry had already set the tone on February 3, 2026, when it unveiled its Summer 2026 collection with music at the center and new trench signatures, Summerside, Rayne and Isleworth, all inspired by an archival detail from a 1927 Burberry coat. That season also sharpened the silhouette with Harrington jackets, printed trenches, silk bomber jackets and waxed-cotton parkas, and its campaign cast Twiggy alongside Sonny Ashcroft, Filip Bryndza, Sora Choi, Albert Cocker, Ella Dalton, Shuqi Lan, Ahmed Richards, Raika Sales and Maya Wigram. Moses Martin follows his older sister Apple Martin into modeling, and Burberry uses that familiar name to refresh a familiar code: English travel, inherited polish and the quiet authority of clothes that know how to survive the weather.