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Paris Buyers Covet Coats, Corsets, and Chanel for Fall 2026

Holt Renfrew's Joseph Tang called coats the anchor buy of Fall 2026, as Paris buyers turned their backs on logos, cowboys, and Labubu.

Mia Chen2 min read
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Paris Buyers Covet Coats, Corsets, and Chanel for Fall 2026
Source: wwd.com

Buyers walked out of Paris Fashion Week with one category locked: outerwear. Coats and jackets dominated the conversation coming out of the fall 2026 collections, with retailers leaning hard into voluminous silhouettes, technical fabrications, and pieces built to carry a wardrobe through the season rather than expire with it.

Joseph Tang, fashion director at Holt Renfrew, summed up the mood on the runway side with precision. "Paris this season focused on intelligent shifts in tailoring rather than trend-driven statements," he said, singling out Dior, Dries Van Noten, Sacai, Hermès, and Rick Owens as his favorite collections. He pointed to Ami, Sacai, Dior, and Louis Vuitton as the houses leading the silhouette shift: "looser silhouettes grounded in structure and precision." The result, in his read, was tailoring that projected authority without rigidity. "Voluminous overcoats, wider trousers, and relaxed tailoring felt considered and controlled, reinforcing a sense of confidence."

On the buy side, Tang was unambiguous about where Holt Renfrew is committing. "Fall is truly the season for outerwear, and we continue to curate a selection of coats and jackets that balance fashion with functionality. Pieces that offer layering potential and technical innovation." He went further: "Coats and jackets are essential in delivering a strong fall/winter identity, and remain one of the most season-specific categories compared to items that can transition into warmer months." It is a category distinction that matters when buyers are being selective, and Tang confirmed the cautious posture without apology. "Our overall OTB remains stable. While the market continues to be cautious, we are investing selectively in strong core brands and emerging labels with long-term potential."

AI-generated illustration
AI-generated illustration

The broader buyer sentiment coming out of Paris tracks with what Tang articulated at the house level. Soft knits and layered textures ranked alongside outerwear as the comfort-driven priorities for fall, with buyers seeking pieces built for longevity rather than a single-season spike. Sculpted tailoring rounded out the category focus. What buyers are actively stepping away from is equally telling: cowboys, logos, and Labubu have passed their prime, replaced by a demand for clear brand identity and genuine wearability. "Buying decisions are increasingly driven by versatility, wearability, and clear brand identity rather than seasonal hype," Tang said.

The headline categories from the Paris buying rooms also include corsets and Chanel, both of which registered as strong buyer interests for fall 2026. Alongside the outerwear and knitwear conviction, the appetite for structured corsetry and the continued pull of Chanel's house codes signals that the season's thesis is less about novelty than about investment: pieces that are specific enough to anchor a floor set and versatile enough to justify the ticket price. Paris delivered that brief. Buyers appear to have taken it seriously.

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