Rowing Blazers and BEAMS Plus release limited Ivy-inspired capsule in February 2026

Rowing Blazers landed in Tokyo in mid-February with a tight, Ivy-inspired capsule produced in collaboration with BEAMS Plus, accompanied by pop-ups and availability announced for Feb. 16–25, 2026 and an official store roll-out. The limited edition collection is available now at BEAMS Plus Yurakucho, and will be available at BEAMS Plus Harajuku and BEAMS Kobe starting February 26, according to Rowing Blazers’ announcement.

The capsule features an Ivy-inspired set of burgundy, navy, and green cotton blazers trimmed with navy cotton twill tape, limited edition polo shirts, and a limited edition Bath Club cap in green corduroy. Each purchase includes a free limited edition enamel pin, a small promotional object that underlines how deliberate the drop is: classic preppy colorways and tactile materials, from soft cotton jacket bodies to the ribbed pile of corduroy on the cap.

Rowing Blazers launched the collaboration with a panel discussion that brought Rowing Blazers founder Jack Carlson together with BEAMS Plus Director Harry Mizobata and W. David Marx, the author of the bestselling book Ametora. The event framed the drop as more than merchandising; the collaboration was teased in site headlines with the line RB back in Tokyo for BEAMS Plus Launch Party, signaling a return-to-market moment for Carlson and his archival prep leanings.

Rowing Blazers framed BEAMS Plus as a cultural custodian in the announcement, writing, "BEAMS Plus is one of Japan's guardians of classic American menswear. We are proud to be the latest Made-in-America brand to collaborate with this iconic shop." That positioning anchors the capsule: it reads like a cross-cultural handshake, an American prep vocabulary tuned to BEAMS Plus curation and Japanese retail rhythms.

Retail logistics are specific and staggered: pop-ups and availability were announced for Feb. 16–25, 2026, the Rowing Blazers text names BEAMS Plus Yurakucho as the place where the collection is available now, and BEAMS Plus Harajuku and BEAMS Kobe are listed as starting February 26. Those dates matter for collectors after limited edition polo shirts and the Bath Club cap in green corduroy, plus the enamel pin giveaway that accompanies every purchase.

This is a compact, intentional capsule: cotton blazers in burgundy, navy, and green trimmed with navy cotton twill tape; limited polos; a green corduroy Bath Club cap; and an enamel pin included with purchases, launched in mid-February with a panel featuring Jack Carlson, Harry Mizobata, and W. David Marx. With Yurakucho carrying stock now and Harajuku and Kobe scheduled for Feb. 26, the collaboration pins Rowing Blazers’ archival prep language to BEAMS Plus’ catalogue in a way that should keep queues forming at the stores named in the rollout.