The RealReal Brings Luxury Resale to Massachusetts With Chestnut Hill Store

Nine years after planting its first brick-and-mortar flag in Manhattan, The RealReal is coming to Massachusetts. The world's largest online marketplace for authenticated resale luxury goods has signed to open its debut Bay State location at The Street Chestnut Hill, with a late-2026 opening target at 27 Boylston Street, Suite 27-210.

The store will stock authenticated one-of-a-kind pieces spanning luxury handbags, jewelry, watches, clothing, shoes, and accessories, with designer names including Chanel, Gucci, The Row, and Cartier representing the breadth of the inventory. Every item on the floor will be singular: "every item will be one of one," per the property's announcement, offering what the brand calls a bespoke luxury experience. Authentication is handled by trained in-house experts before anything reaches the selling floor.

The Chestnut Hill location will also function as a consignment drop-off point, making it a hybrid retail and resale destination. That dual-purpose model already defines the company's existing footprint: 14 of The RealReal's 17 current locations offer a browse-and-shop experience, while all 17 serve as consignment drop-off points for customers looking to move pieces from their own closets.

What sets this location apart from a standard RealReal rollout is the degree of local calibration built into the concept. The assortment will be shaped by customer demand, seasonality, and local style preferences specific to Chestnut Hill, and the interior design itself will draw on work from local artisans, making the store physically distinct from any other in the network.

The site selection reflects a deliberate data-driven strategy. "We analyze zip codes in the area and select where we have a high concentration of current customers as well as growth opportunities for new ones," said Samantha McCandless, Chief Merchandising Officer at The RealReal. "The Street met this need for our first Boston area store. The lifestyle destination, sitting right outside of Boston, connects the region's most affluent and engaged communities."

For The Street Chestnut Hill, the signing represents a meaningful tenant acquisition for a property already positioning itself at the luxury end of suburban retail. "Their expert-curated, one-of-one approach, along with the opportunity for our community to consign luxury pieces locally, aligns seamlessly with the elevated, best-in-class retail experiences we strive to deliver," said Emmy Parsons, General Manager of The Street Chestnut Hill. The Street is accessible via MBTA and sits approximately 20 minutes outside of Boston proper.

The Chestnut Hill store will mark The RealReal's second New England location, joining an existing outpost in Greenwich, Connecticut. For a brand that spent years building its reputation as a purely digital marketplace, the physical expansion into one of the region's most affluent shopping corridors is a pointed statement about where authenticated luxury resale is headed.