Tory Burch’s Splash Collection Brings Oceanic Ease to Summer Dressing

Tory Burch’s Splash collection landed as a lesson in how to do high-summer dressing without slipping into theme park territory. The mix is clear: ocean colors, wave-like crochet, airy fabrics, and silhouettes that feel made for heat, but still finished enough for a country-club lunch or a late-afternoon flight.

The collection launched on Tuesday, April 29, with a campaign shot by Anthony Seklaoui at GoldenEye in Jamaica and fronted by Alex Consani and Sacha Quenby. That setting matters. GoldenEye brings the right kind of relaxed luxury, the kind that makes a raffia bag or a crochet sandal feel like part of a life, not a costume. Tory Burch’s recent seasonal language has leaned hard into American sportswear, craft, and easy silhouettes, and Splash extends that idea into summer resort dressing with more polish than nostalgia.

The strongest pieces are the ones that translate resort references into wardrobe staples. The raffia-woven Romy bucket bag, which Tory Burch calls “ideal for a getaway,” has the sort of handwork that reads refined rather than rustic. The crochet Charlie shoulder bags and Miller sandals push texture into the foreground, while cotton tanks pinned with silk flowers add a bit of whimsy without losing restraint. Even the brand’s own framing, “inspired by escape, reverie and play,” points to a collection trying to feel breezy rather than precious.

What keeps Splash grounded is the balance of materials. Crochet, raffia, and translucent jelly can easily drift into novelty, especially when they are tied to a poolside story. But Tory Burch offsets that risk with the cleaner register of its summer capsule, which pairs timeless neutrals with bright colors and bold prints. That gives the collection a WASP-coded ease, the sort of coastal polish that works because it is calm first and decorative second.

Prices run from $175 for jelly-heeled sandals to $695 for the crochet Charlie shoulder bag, with select ready-to-wear pieces reaching $1,695. That places Splash squarely in aspirational territory, but not out of line for a designer summer wardrobe built around craft and finish. The collection is sold through Tory Burch boutiques, ToryBurch.com, and retailers including Nordstrom, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, and Revolve.

A Splash Jelly Drop follows on May 19, centered on translucent Ella totes, including a version with a surreal pool print. If the first release is about sun-warmed texture and polished ease, the second leans harder into the liquid, playful side of the idea. The best of Splash makes summer dressing look considered, not disposable, which is exactly the point.