Unoaerre marks 100 years of Arezzo goldsmithing legacy

Unoaerre makes a persuasive case that industrial scale and aristocratic taste are not opposites. Founded in Arezzo on March 15, 1926 by Carlo Zucchi and Leopoldo Gori, the jeweler grew from its first workshops in Corso Italia into a house that now sells in more than 40 countries and produces more than 70% of the wedding rings sold in the Italian market.

That combination matters because the old-money language of jewelry is rarely just about sparkle. It is about continuity, control and the quiet authority of a maker that has been embedded in one place for a century. Unoaerre’s early milestones read like the anatomy of a district becoming an engine: on April 2, 1934, Arezzo’s provincial office registered the first hallmark of the gold industry, 1AR, the mark that evolved into the company name Uno A Erre. This was not a brand built to imitate heritage. It was one of the forces that made the heritage.

The house has also spent decades preserving the story around the work. On March 7, 1988, Unoaerre opened Italy’s first museum dedicated to goldsmithing in Arezzo, and the collection now holds more than 2,000 works, including original drawings, goldsmith pieces and jewelry. For a luxury buyer, that matters as much as a logo: it says the object comes from a living tradition, not a borrowed aesthetic.

For its centenary, Unoaerre commissioned Polvere di Stelle by Felice Limosani, on view from May 9 to June 8 at Palazzo della Fraternità dei Laici in Arezzo. Maria Cristina Squarcialupi described the anniversary as a moment to look at the company’s history and its "innovation, a culture of making and openness to the world." The brand also launched Il Tempo di Unoaerre, a special magazine built around the same message: craft does not have to be quaint to be credible.

The business numbers make the argument even stronger. Unoaerre reported about €282.6 million in 2024 revenue, with 68% of sales abroad, 30.2 million euros in EBITDA and 14.9 million euros in profit. Led by Maria Cristina Squarcialupi and Andrea Squarcialupi, with Luca Benvenuti as CEO, the company also has subsidiaries in France and Japan and says responsible sourcing and traceability sit at the center of its sustainability strategy, backed by Responsible Jewellery Council certification through December 20, 2026. In a market that increasingly rewards provenance over display, Unoaerre’s century-long mix of craft, scale and discipline is the clearest kind of luxury signal.