adidas and BAPE launch World Cup streetwear capsule with custom sneakers

adidas and BAPE split their latest football capsule into two lanes that streetwear people will clock immediately: a North America and Latin America-only Home set and a worldwide Away set, each built around a matching adidas EVO SL sneaker. The drop landed on June 27 and takes the familiar Teamgeist football template and drags it straight into BAPE territory with ABC CAMO, the kind of move that makes a jersey feel less like merch and more like a collectible.

The Home jersey is the louder one for anyone who likes their football gear with some bite. It used green, red, and blue Trefoil ABC CAMO, then stacked on A Bathing Ape branding, three BAPE STA logos, a BAPE STA mark on the hem, the founding year “93” on the back, and “2W0G2M6” on the lower back hem. It was paired with a custom mismatched blue and green adidas EVO SL, which gives the set a sharper sneaker pull than the usual stadium-to-street uniform. Limited to North America and Latin America, it has the clearest resale logic in the capsule because scarcity plus a region lock still does the heavy lifting.

The Away set played a cooler game. Its jersey flipped into gray, gold, and pink Trefoil ABC CAMO and mirrored the Home detailing, but the sneaker is where it gets more fashion-minded: a mismatched white, light blue, pink, and gold EVO SL that feels less like standard teamwear and more like a proper BAPE color experiment. adidas positioned the Away side as a celebration of global fans and worldwide football culture, and the distribution backs that up, with the set available everywhere except North and Latin America.

What makes this capsule stand out in a crowded World Cup merch field is the way it treats football culture like a fashion system, not a souvenir rack. adidas has already been building this lane with BAPE since Fall/Winter 2025, and the brands followed that with a February 7 football collective that leaned on retro-inspired jerseys and a co-created camo print, plus shoes like the adistar HRMY BAPE®, Samba BAPE®, and Campus 00’s BAPE®. This June 27 release pushes the idea further: fewer nostalgia props, more product tension, and a cleaner split between regional identity and global hype. If one piece is going to get chased hardest, it is the Home set, but the matching EVO SLs may end up being the sleeper hit once the jerseys disappear into the usual resale fog.