Alice Hollywood and 424 reunite for tight Fairfax streetwear capsule

Fairfax got a very small piece of its own mythology back when Alice Hollywood and 424 released their first official physical collaboration: a three-item capsule built around a co-branded T-shirt, a black hoodie and a black-and-red double-brim hat. The drop landed on April 24 at 424’s Los Angeles store on a first-come, first-served basis, and the scale told the story as clearly as the clothes did. This was not a sprawling seasonal rollout. It was a tightly limited release that made scarcity feel like part of the design.

The partnership matters because Shane Gonzales and Guillermo Andrade were not connecting for the first time over a fresh logo. Their creative relationship began in 2014, when 424 first stocked Gonzales’ then-emerging Midnight Studios on Fairfax Avenue. That early crossover helped place both names inside the same Los Angeles streetwear ecosystem, where the right storefront could turn a label into local lore. Alice Hollywood is Gonzales’ latest brand, shaped by his Southern California upbringing and the early-2000s street culture that still gives his work its edge. 424, founded in 2015, has built its identity from the same city-specific energy, with its Fairfax flagship at 424 N Fairfax Ave., Los Angeles, CA 90036 remaining one of the neighborhood’s most recognizable anchors.

The capsule itself keeps the message lean. Three pieces, all in black except for the hat’s black-and-red treatment, were enough to carry the collaboration’s weight, especially with the specially designed interlocking Alice 424 logo stitched into the story. The restraint feels deliberate. In a market crowded with oversized collabs and noisy logo play, this drop looks more like a shared archive pulled into the present than a product line built for volume. The date only sharpened that reading. April 24 carries added significance for 424, which has long treated 4/24 as a brand-significant moment.

What gives the release emotional pull is not just rarity, but recognition. Fairfax still functions as a cultural address, one tied to memory as much as merchandise. Alice Hollywood and 424 turned that memory into a compact capsule that feels less like a trend chase than a document of a scene that helped define modern Los Angeles streetwear.