Anwar Carrots’ Onions capsule anchors streetwear in Trenchtown, Jamaica

Anwar Carrots’ Spring 2026 “Onions” capsule lands with a setting that does more than look good in the frame. Shot in Trenchtown, Kingston, Jamaica, the campaign gives the collection a sense of place that most streetwear drops only borrow in passing. The clothes are available now, and the lineup stays focused: tees, hoodies and sweats, the kind of everyday pieces that depend on context, fit and attitude to feel worth the buy.

That context is doing a lot of work here. Trenchtown is one of Kingston’s most loaded neighborhoods, a place inseparable from Bob Marley and the early language of reggae. By placing “Onions” there, Anwar Carrots ties the capsule to a Jamaican visual history that feels lived-in rather than staged. The campaign was shot during his linkup with Benjamin Lind, co-owner of Humboldt Seed Company, and that detail matters because the project reads less like a generic brand trip and more like a collision of streetwear, cultivation culture and local knowledge.

Tyron Quincy Alleyne fronts the campaign, and he gives the clothes their strongest point of view. A seasoned grower from Westmoreland with Dominican heritage, Alleyne brings the project closer to farming tradition and cross-cultural exchange than to glossy fashion theater. That choice sharpens the identity of the capsule. The tees, hoodies and sweats are not trying to impress with complication. Instead, they lean into a direct vocabulary that makes sense beside an experienced grower, against a Kingston backdrop, and within a story shaped by land, labor and exchange.

The location deepens that message. Trench Town Culture Yard at 6 and 8 Lower First Street is recognized by Jamaican tourism sources as a National Heritage Site and museum, one that traces the roots of reggae and Marley’s early creative years. Even without stepping inside, the neighborhood carries its own archive. That heritage gives the “Onions” capsule more weight than a standard seasonal lookbook, because the campaign is asking streetwear to stand beside a real cultural lineage rather than merely borrow its texture.

For shoppers, that distinction is the point. Plenty of brands can place a logo on a hooded sweatshirt and call it story. Anwar Carrots uses Trenchtown to make the story part of the garment’s identity. The result is a drop that feels anchored, not packaged, with the kind of place-based specificity that can make a simple hoodie or tee feel like a meaningful piece of the streetwear conversation.