ASSC and Coca-Cola launch Summer 2026 capsule with tees and hoodies

Coca-Cola’s red-and-white iconography meets Anti Social Social Club’s anti-social flash on a 19-piece Summer 2026 capsule that is built less like a delicate collab and more like a blunt-force logo play. The strongest signal is the timing: the release rolls across Saturday, May 16 and Sunday, May 17, with ASSC’s official online store opening sales at 13:00 JST on May 17. In a crowded graphic-merch market, that staggered rollout turns the drop itself into part of the scarcity story.

The collection leans into the collision that gives it value. Coca-Cola brings the kind of brand recognition most labels can only borrow, while ASSC keeps the silhouette simple and the attitude sharp. On ASSC’s live collection page, the collaboration appears as a full product line with 19 items, including a $55 Classic Tee and a $55 Polar Bear Coke Tee. That price sits squarely in the range where streetwear logo buyers make quick decisions, close enough to impulse territory to keep casual collectors interested, but low enough to stay anchored in the tee-and-hoodie economy that built ASSC’s name.

That economy has always been the brand’s lane. Anti Social Social Club, founded in Los Angeles in 2015 by Neek Lurk after his stint at Stüssy as social media and brand marketing director, made its reputation on limited-run tees, hoodies, and a wavy serif wordmark that sells attitude as much as product. The Coca-Cola project fits that formula cleanly. It does not try to reinvent ASSC’s look; it uses one of the world’s most recognizable trademarks to sharpen it.

For Coca-Cola, the collaboration is part of a larger fashion and culture push that has been underway since Coca-Cola Creations launched in 2022 as a global innovation platform built around collaboration, creativity, and cultural connections. The brand has long treated streetwear as fertile ground for reinvention, and ASSC gives it a direct line into a logo-hungry audience that already understands the power of repetition, scarcity, and fast sellouts.

This is also not the first time the two brands have paired up. A December 2024 holiday capsule included Coca-Cola Bear hoodies, Coca-Cola Bear tees, Drink Coca-Cola hoodies, Drink Coca-Cola tees, and a cap, with sizes from XS to 2XL and pricing that started at $18 for the cap and reached $120 for hoodies. That earlier drop showed the formula clearly: familiar branding, straightforward garments, and enough novelty to keep the crossover collectible. The Summer 2026 capsule looks set to do the same, only with Coca-Cola’s mass appeal now pressed even harder against ASSC’s deliberately narrow streetwear identity.