atmos and New Balance turn ABZORB 2010 into wasabi-inspired streetwear collab

atmos and New Balance turned the ABZORB 2010 into something smarter than a novelty colorway. The U20105K7 “Wasabi” takes its cue from the sharp, quiet force of wasabi itself, then translates that idea into a grayish-green runner built from moss-like suede and soft mesh. The result feels edible only in concept; on foot, it reads as a clean, textural sneaker with enough depth to outlast the first scroll past a collaboration feed.

The strongest move here is restraint. New Balance has made the ABZORB 2010 into a progressive lifestyle runner centered on a segmented ABZORB sole unit, and atmos leans into that heritage with full-length ABZORB and ABZORB SBS cushioning instead of dressing the shoe up in unnecessary noise. At ¥23,980, it sits in the reachable end of premium collabs, especially for buyers who want the comfort story to match the style story. The raffle ran from April 25, 2026 at 10:00 a.m. to April 30, 2026 at 8:59 a.m., winners were set to be announced May 1 at 12:00 a.m., and shipping began the same day.

That balance is what gives the pair staying power. Compared with the louder New Balance collaborations that depend on color shock or heavy branding, this one works because it feels wearable first. The wasabi reference is clever without becoming costume, and the grayish-green palette lands in that sweet spot for people who already rotate cargos, washed denim, technical outerwear, and easy tailoring. It is a sneaker for the dresser who likes their streetwear with a little polish, not for someone chasing the most aggressive statement in the room.

atmos extended the idea into the ATMOSUSHI T-shirt, a ¥6,600 fictional sushi-shop staff tee that pushed the collaboration into local-restaurant weirdness without losing the joke. The shirt launched May 1 at 12:00 a.m., came in sizes S through XXXL, and was framed with a slightly off-kilter graphic concept that matches the shoe’s subtle bite. In-store, the shoe was limited to atmos Shinjuku, atmos LUCUA Osaka, atmos Kyoto, atmos Shibuya, atmos Omotesando, and atmos Ikebukuro, a distribution footprint that reinforces atmos’ role as a major Japanese sneaker select shop with the reach to make a culturally specific release feel like a proper event.