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BAPE x Sanrio SS26 Capsule Merges ABC Camo with Kuromi, Hello Kitty

BAPE’s SS26 capsule fuses its ABC camo and Ape Head with Kuromi and Hello Kitty, featuring a new "Hide and Seek" camo, hoodies with ears and a launch on February 28, 2026.

Sofia Martinez2 min read
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BAPE x Sanrio SS26 Capsule Merges ABC Camo with Kuromi, Hello Kitty
Source: hypebeast.com

A BATHING APE has reunited with Sanrio for a Spring/Summer 2026 capsule that grafts BAPE’s ABC camo and Ape Head graphics onto Kuromi and Hello Kitty. The BAPE x Sanrio Characters SS26 collection drops February 28, 2026 at BAPE store locations and online, with official availability also noted through authorized retailers and the BAPE.COM web store.

The collaboration introduces a collaboration-specific camo Selectabisso calls the "'Hide and Seek' pattern," which "intertwines the silhouettes of Kuromi and Hello Kitty with BAPE's signature graphic codes, creating a bold visual that is immediately identifiable." Key garments lean into costume play: Camo Full Zip Hoodies are described as convertible, with hoods that "literally allow you to embody the characters thanks to hoods adorned with detailed ears and felt patches." All-over prints fold in Kuromi's signature skull motif and Hello Kitty's iconic bow, and Selectabisso notes a removable ribbon on Hello Kitty pieces to "change up your style."

The lineup spans tees, hoodies including full zip camo zip hoodies, hats, small accessories and other apparel and accessories in adult and children's sizes. BAPE Japan lists size ranges as WOMENS XS~XL and Kids 100~140 and warns, "The size of this item is different from our regular products. Please check the size chart on the product details page before placing your order." At least one price point appears in the Japanese store copy: "COLOR: WHITE LADIES: ¥7,700- (tax included)," though the precise SKU tied to that price is not identified in the excerpt provided.

AI-generated illustration
AI-generated illustration

Launch-day programming is built into the rollout. En Jp Bape confirms a MEET & GREET at BAPE STORE SHIBUYA on February 28, 2026 featuring BABY MILO, KUROMI and HELLO KITTY, with scheduled slots listed as "1th time:13:00~ 2th time:15:00~ 3th time:17:00~." The official announcement also contains verbatim lines that are unclear in translation: "On the release day,BAPE®×SANRIO CHARACTERSTax included, including collaboration products30,000This offer is available to customers who purchase over 1,000 yen." and "■Each time zone15Up to 10 people can participate." Those fragments appear in the store notice as provided and should be cross-checked for participation rules and thresholds.

This capsule is pitched as a localized collision of Ura-Hara streetwear codes and character-driven kawaii: the collection threads BAPE’s graphic language through Sanrio’s iconography, recalling BAPE’s rise under NIGO in 1993 via the ABC camo and Ape Head and Sanrio’s cultural reach since the 1970s. Retailers and shoppers can expect the drop across BAPE store locations, authorized retailers and BAPE.COM on February 28, 2026, with adult and children’s sizes available. This is a collection built to be worn literally and loudly, hooded ears, felt patches and removable bows make the point plain.

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