Bershka and Aries debut Eden-inspired summer capsule of tees, swimwear, shades

Aries has traded some of its harder edges for warm-weather ease in its first collaboration with Bershka, a capsule that recasts the London label’s subversive streetwear language in a more accessible register. Titled , the Greek rendering of Eden, the range arrives on April 23 through Bershka’s online store, where ARIES X BERSHKA product pages are already live across multiple markets. The lineup is pointed but playful: dual-branded tees, apple graphics, ruffled swimwear, sunglasses and sweaters and T-shirts stamped with fruit motifs.

That shift matters because Aries has never been a neutral brand. Founded by Sofia Prantera in 2009, the label built its reputation on luxury streetwear with roots in streetwear, trash culture, outsider art and illustration. Bershka, part of Inditex, has taken that identity and softened it just enough for a broader summer capsule without stripping out the attitude. The result is less severe than Aries at full strength, but the graphic punch remains. Apples, after all, are a simple motif with plenty of bite: sweet on the surface, loaded with the Eden reference underneath.

The palette pushes the same idea further. Ecru, blue, pink, red, black, olive and lilac give the collection a brighter, more open feel than the label’s usual darker register. That color range, paired with ruffles and sunglasses, steers the collaboration toward easy vacation dressing rather than heavy-duty street uniform. It is a smart translation for Bershka’s audience, though the success of the move will depend on whether shoppers want Aries distilled into something gentler or whether they prefer the brand at its sharpest.

The campaign adds another layer of credibility. Ed Templeton photographed it in Huntington Beach, California, bringing a skate-and-art sensibility that keeps the capsule from feeling too polished. Heidi Bivens, the Emmy-nominated costume designer best known for Euphoria, styled the shoot, and her name alone gives the collection a sharper pop-culture charge. A launch event at the Aries store in London on Thursday, April 16, turned the collaboration into a real-world moment before the wider release.

What Bershka gets here is reach; what Aries risks is dilution. But this is a thoughtful crossover, not a blunt logo swap. By keeping the apple motif, the conceptual title and the brand’s instinct for subversion intact, Aries has made its first Bershka outing feel like a translation rather than a surrender.