Born X Raised expands Worldwide drop with Looney Tunes and sportswear

Born X Raised used its WORLDWIDE drop to test how far a Los Angeles-born sports uniform can travel without losing its accent. The collection translated football-national imagery from Mexico, Colombia, Argentina, Spain and Japan into jersey-style tees, a Mexico-inspired track jacket and an airbrushed-looking Speedy Gonzales hoodie, then released the full range Friday, June 19, at 12 p.m. PST, exclusively through the brand’s website.

The strongest pieces leaned into sideline language rather than souvenir-shop shorthand. Alongside the country-coded Eyebuster tees, Born X Raised listed a USA Eyebuster tee, a BXR Sport Warm-Up Windbreaker, a BXR Sport Mexico Warm-Up Windbreaker with matching pants and a World Cup hoodie. A Kappa-logo-inspired motif sharpened that sportswear read, giving the drop a familiar football-adjacent rhythm without making it feel like a straight replica of team merch. Born X Raised’s own site says the brand has been operating since 2013, and that long run shows in the way these graphics are built to feel like part of its native uniform, not a one-off stamp.

Looney Tunes gives the collection its stranger, more playful voltage. The official store also carried Speedy Soccer tees, a Taz Rocker tee and hoodie, and a Looney Tunes x Born X Raised “That’s All Folks” collection, extending the brand’s ongoing relationship with the cartoon property. Born X Raised had already launched a broader Looney Tunes drop on June 12, including a Speedy Gonzales racing jacket billed as a collector piece, and earlier releases from the label had gone wider still, with adult and kids sizing and character-driven graphics built around Speedy Gonzales, Wile E. Coyote and other familiar figures.

That continuity matters. Born X Raised is not using Looney Tunes as a novelty layer dropped over unrelated clothes; it has spent enough time with the characters, family references and community themes that the collaboration feels stitched into the brand’s language. Becky G recently wore the Mexico-inspired track jacket, which gave the World Wide idea a cleaner pop-culture landing, and Born X Raised’s appearance earlier in 2026 in a World Baseball Classic project with Complex, Fanatics and UNDEFEATED puts the label’s sports obsession in a larger pattern. WORLDWIDE is at its best when it treats international fandom as an extension of Born X Raised’s own neighborhood grammar, and at its weakest when the five-country concept risks reading like reach.