Costco Canada Is Selling Off-White Hoodies for Under $65

Costco Canada briefly stocked Off-White logo hoodies at select locations across the country, pricing them at $84.99 CAD, roughly $62 USD, in three colorways: black, white, and blue. The product appears to have sold out online almost immediately, with Costco Canada's product page now removed and the original Instagram reel promoting the hoodies deleted from the brand's account.

The evidence that the hoodies existed is substantial. Costco Canada's original reel, preserved and shared by Complex, featured a man named Ryan who identified himself as the retailer's menswear buyer and introduced the three colorways on camera. The design details hold up under scrutiny: the white version carries Off-White's logo in large black letters at the center of the chest, complete with the label's signature "TM" mark, while the black and blue versions feature a smaller white logo on the left chest. The blue hoodie is the most visually assertive of the three, with an oversized Off-White arrow logo dominating almost the entire reverse side; the white and black styles leave their backs unadorned.

The reaction online was split. Many Instagram commenters called the Costco placement a betrayal, arguing Virgil Abloh never would have sanctioned the arrangement and that it signals the end of the brand's cultural credibility. That reading, however, ignores Off-White's own history under Abloh: the label collaborated with Levi's, Nike, Converse, and Ikea during his tenure, making accessibility a recurring thread in its identity. Abloh himself frequently drew from the language of everyday objects and mass-market culture.

The brand's current trajectory also adds context. LVMH sold Off-White in 2024 after just three years of ownership. Bluestar Alliance, LLC now manages the label, a brand management company whose portfolio spans Palm Angels at the premium end and Dickies at the mass-market end. A Costco run, in that light, is less of a shock than a logical extension of where the label is headed under new stewardship.

Costco itself has been quietly building a streetwear track record. Nike Dunks and Comme Des Garçons Play Converse both appeared on its shelves before the Off-White hoodies surfaced, suggesting a deliberate strategy rather than a one-off anomaly.

Whether the Costco drop was an authorized retail partnership, a special distribution agreement, or something else entirely remains unconfirmed. As Gear Patrol noted plainly, "no one outside of the suits at Costco and Off-White knows the depth of this collaboration." What is clear is that the hoodies moved fast, the digital paper trail has been largely scrubbed, and the conversation about what Off-White means in 2026 is now very much open.