Devin Booker, Nike and McDonald’s unveil turquoise Book 2 Sedona collab

Devin Booker’s latest Nike Book 2 story is built to travel: a turquoise-heavy “Sedona” colorway tied to the only McDonald’s in the world with turquoise arches, plus a Friends & Family pair so scarce it turns the whole launch into a chase. McDonald’s officially unveiled the collab on May 20, and the setup is sharp enough to make you wonder if this is a gimmick or exactly the kind of crossover that widens a signature shoe beyond the usual hoop crowd.

The hook is the Sedona reference, and it works because it feels specific instead of generic. The Arizona McDonald’s keeps turquoise arches instead of the standard Golden Arches because of local aesthetic rules meant to preserve the red-rock scenery, so the shoe’s color story is doing more than just leaning on a pretty shade. It connects Booker’s basket of identities: Arizona kid, NBA star, and a player whose rise was already public when he became a McDonald’s All-American before growing into a five-time NBA All-Star. Booker also tied the project to McDonald’s being part of his life before the NBA and to giving back through Ronald McDonald House, which keeps the collab from floating off into pure branding theater.

The scarcity play is doing plenty of work too. The Friends & Family version runs through a McDonald’s app sweepstakes from May 22 to May 28, and entry means downloading the app, opting into MyMcDonald’s Rewards, unlocking the sweepstakes bonus in Rewards & Deals, and buying one of six new specialty drinks. That beverage push matters more than it first appears: McDonald’s launched the six drinks, including three Refreshers and three crafted sodas, on May 6, so the sneaker becomes a second wave of attention for a menu update already designed to move people through the app.

Then there is the more accessible version, which is the real test. The general-release Nike Book 2 McDonald’s is set for June 2 at Nike.com, in the Nike App, and through partner shoe retailers for $155. McDonald’s said it carries a forefoot Air Zoom unit, Cushlon 3.0 midsole, plush foam sockliner, and molded upper, so this is not just a colorway slapped onto a mood board. There was also talk of a one-day pop-up selling pairs early, with details to come through McDonald’s, Booker’s and Nike’s social channels. With the 2026 McDonald’s All-American Games already played on March 31 in Glendale, Arizona, the timing only sharpens the basketball backdrop. What makes this pair interesting is that it understands the new sneaker economy: nostalgia, geography, scarcity, and a clean silhouette all fighting for the same screen time.