Dime gives Timex T80 a punk makeover with studded straps

Dime did not reinvent the Timex T80 so much as rough it up in the best possible way. The Montréal skate label turned the familiar digital watch into a studded 34mm stainless-steel gift set, pairing a bracelet covered in silver hardware with an extra natural leather strap that carries the same toughened attitude. At $229, the collaboration lands in that rare sweet spot where the styling feels subcultural but the price still reads as an easy entry point.

The appeal is in the tension. Underneath the punk treatment, the watch stays true to the T80’s old-school digital DNA: quartz digital movement, chronograph, daily alarm, day and date display, and INDIGLO® backlight all remain in place. Timex framed the project as a T80 “with a harder edge,” and that is exactly the right read. The black mask around the display, the Timex and Dime branding, and the customized INDIGLO® logo beneath the dial keep the face clean and recognizable, while the studs do the heavy lifting on attitude. The bracelet looks like something customized by hand after a late night out; the leather strap gives the set a second, slightly more worn-in mood.

That balance fits Dime. Founded in Montréal in 2005 by skateboarders, the brand began with online skate videos before moving into apparel, launching its first T-shirt in 2012 and its first full clothing line in 2014, then opening a store on St. Lawrence Boulevard in 2017. Dime has always understood how to make utility look a little more dangerous, and that sensibility translates cleanly here. The brand even describes the watch as “a Timex that's been through a few things,” while still insisting it is “still functional” and “still reliable.”

Timex brings its own history to the table. The company sold its first digital LCD watch in 1974, and by 1975 its LCD line already included calendars, chronographs, alarms, and calculators. The T80 is built as a nod to that era, which makes the studded makeover feel less like a departure than a remix. Timex also has form with nostalgic collaborations, including its 2020 T80 project with PAC-MAN.

The Dime x Timex T80 launched April 11 through @dimestoremtl, dimemtl.com, endclothing.com, and timex.com. In a market full of exaggerated watch collabs, this one wins by keeping the bones intact and changing only the styling, which is exactly why it feels easy to wear and easy to want.