Fuji Rock and KEEN unveil glow-in-the-dark festival-ready Hyperport H2
Fuji Rock’s seventh KEEN Hyperport H2 lands June 24 at ¥16,500, with glow-in-the-dark hardware, tree-camo lining and official goods-store release.
Fuji Rock Festival and KEEN dropped their seventh Hyperport H2 on June 24, pricing the glow-in-the-dark festival sandal at ¥16,500 through the official Fuji Rock goods store. This is not just merch with a logo slapped on it. It is the kind of shoe that makes sense when the ground is wet, the walk back to camp is long, and the set ends after dark.
The design leans hard into utility. KEEN built the Hyperport H2 around quick-cinch bungee lacing, a quick-dry lining, Aquagrip wet traction and PFAS-free durable water repellent, exactly the sort of toolkit you want at Naeba Ski Resort when mud, rain and river crossings all become part of the dress code. The Fuji Rock model adds tree-camo graphics pulled from Naeba’s forests and glow-in-the-dark parts so the sandal stays visible on late-night paths. It reads like practical gear first, souvenir second, which is why the collaboration keeps getting traction far beyond the festival crowd.
Fuji Rock’s own framing makes the partnership feel bigger than a seasonal one-off. The official goods store lists the shoe as the festival’s seventh KEEN collaboration model, and the English goods page places it alongside other brand collaborations in this year’s merchandise rollout. KEEN, for its part, ties the shoe to the forests and fields around Naeba Ski Resort, home to Japan’s largest outdoor music event since 1999. The point is clear: this partnership has aged into a badge of credibility in outdoor-meets-streetwear circles because it solves a real problem and looks good doing it.
That history gives the drop more weight. Fuji Rock dates back to 1997 and moved to Naeba in 1999, where it has become a destination as much as a lineup. Fuji Rock Festival ’26 runs July 24 to 26 at Naeba Ski Resort in Yuzawa, Niigata, and children 15 and under may enter free when accompanied by a parent or guardian. Some festival goods also opened for pre-order from June 5 to 14, a sign that the official merchandise machine is already moving well before the gates open.
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