Gap and Awake NY Revive '90s New York Style With 27-Piece Spring Capsule
Gap x Awake NY's 27-piece spring capsule drops March 27 for $18–$268, bringing Angelo Baque's Queens-raised '90s nostalgia to GapSweats, polka-dot denim, and a limited Mets hat.
Growing up in Queens in the '90s, Gap was part of the everyday uniform — democratic, effortless and for everyone," said Angelo Baque, creative director of Awake NY. "This collaboration is about honoring that era of New York — the creativity, the diversity, the families and communities that shaped how we dressed and expressed ourselves." That's not a brand talking point. That's a man who, as a kid, watched his older sister rock a green Gap anorak that he'd regularly steal from her closet. His aunt and uncle always gifted him clothes from the brand for birthdays and holidays, and his classmates who weren't wearing Gap enviously eyed those who were — the brand was Baque's prelude to Polo, Ralph Lauren, and Nautica.
Gap is teaming with Awake NY, the New York-based streetwear brand founded by Queens native Angelo Baque, on a collection of adult and kids apparel and accessories. The 27-piece Gap x Awake NY line features essentials such as sweats, utility wear, T-shirts and denim, and is inspired by the Gap archives and rooted in '90s streetwear culture. There's also an athletic-inspired jersey, a limited-edition '47 Brand Gap x Awake NY New York Mets hat, and an exclusive co-branded blanket. Prices range from $18 to $268.
Gap x Awake NY launches March 27 at noon ET/9 a.m. PT on the Gap website and at select Gap stores including The Grove at Farmers Market in Los Angeles; Garden State Plaza in Paramus, N.J.; 2 Folsom Street in San Francisco; and Times Square and Flatiron in New York. In addition, a limited number of styles will be available at Awake NY's flagship on Orchard Street in New York. The collection will also be available internationally in the Middle East, Czechia, China, Turkey, the U.K., Japan and on Zalando.
Partnering with Gap, and its global scale and reach, allows Baque to bring that New York energy to audiences everywhere. Reinterpreting Gap's icons through the lens of Awake NY brings it full circle. Over the last few years, Awake NY's branding has appeared on items developed in partnership with Levi's, Vanson, Carhartt WIP, Marshall, and Jordan Brand — but Gap, which predates all of those in Baque's personal history, carries a different weight entirely.
The campaign, shot by Elissa Salas and HIDJI WORLD, celebrates the cross-generational ties of families of all kinds. It features an ensemble of New York creatives, including Angelo Baque and his family, the team behind Frenchette, Potluck Club co-owner Cory NG, artists Planta Industrial, and other local creators who embody the self-expression and storytelling at the heart of the collaboration. Baque has cited New York City's music DNA as the initial inspiration, specifically the years from 1988 to 1992, before clubs in New York City became musically segregated.
Here are all 27 pieces in the collection:
1. Heavyweight GapSweats Hoodie
The collection brings Awake NY's signature graphic treatments and designs to the heavyweight GapSweats fleece, reimagined in pop colors with Awake NY's bold aesthetic. The brand's signature soft, heavy-duty hoodies are given the Awake NY cosign, with a new dual-branded lockup stitched onto each piece.
2. GapSweats Hoodie in Bold Purple
GapSweats arrive in a plethora of colors and patterns, including bold purple, making this one of the louder, more immediately recognizable options in the lineup and a direct callback to the saturated palette that defined early-'90s street style.
3. GapSweats Hoodie in Pastel Tie-Dye
The tie-dye iteration of the GapSweats hoodie skews softer, hitting that sweet spot between the nostalgic (tie-dye was everywhere in the early '90s) and the current. The pastel tie-dye colorway is among the patterns available across the GapSweats line.
4. GapSweats Heavy-Duty Sweatpants
The GapSweats sweatpants, arriving in the same range of colors and patterns as the hoodies, carry the dual-branded lockup stitched directly onto each piece. The weight of the fleece is a deliberate throwback to the thick, structured sweats that Gap was known for in the decade Baque grew up in.
5. GapSweats Sweatpants in Bold Purple
The purple sweatpants pair directly with the coordinating hoodie for a full matching set, a styling move that was the ultimate flex in '90s New York and reads just as confidently today with a clean pair of sneakers.
6. GapSweats Sweatpants in Pastel Tie-Dye
The tie-dye sweatpants round out the softer end of the GapSweats palette. The capsule filters Gap's classic family staples through Angelo Baque's Queens-raised point of view, giving them a more current feel without losing what made them resonate in the first place.
7. Logo Staple Crewneck Sweatshirt
Logo staples help shape the lineup alongside the other core GapSweats pieces. The co-branded lockup, which Baque described as the "North Star of the collection," appears prominently here, merging Gap's box logo heritage with Awake NY's signature typography into a single emblem.
8. Co-Branded Graphic T-Shirt
T-shirts are a core essential in the 27-piece line, alongside sweats, utility wear, and denim. The graphic tee format is where Awake NY has always done its most direct cultural commentary, and within the Gap framework that translates to familiar silhouettes carrying unmistakably New York visual language.
9. Logo T-Shirt
A cleaner expression of the dual-branded identity, the logo tee keeps the design quiet and lets the collaborative lockup do the work. Baque noted that the collaborative logo has a nice flow to it, calling it "the North Star of the collection."
10. Kids' Graphic T-Shirt
The new collection spans 27 pieces for both adults and children, with each designed to serve as a wearable celebration of New York City's undeniably unique energy. The kids' tee brings the collaboration's graphic sensibility down to smaller sizes, extending the family-affair framing beyond campaign imagery.
11. Kids' Hoodie
The campaign visuals feature Baque's son, as the collaboration includes children's apparel, alongside other carefully curated New York City talent. The kids' hoodie mirrors the adult GapSweats construction and dual-branded treatment, built for the youngest members of the crew.
12. Polka-Dot Denim Jacket
Printed denim with an all-over polka-dot pattern adds a louder twist to the lineup. The polka-dot denim jacket is among the most visually arresting pieces in the drop, the kind of statement outerwear that reads immediately as collaborative — too graphic for baseline Gap, too accessible for standalone Awake NY.
13. Polka-Dot Denim Pants
The bottom half of what functions as a full polka-dot denim set, worn together this piece creates one of the collection's most eye-catching head-to-toe looks. Reimagined denim in pop colors, polka dots, and plaids forms a central pillar of what the collection brings to Gap's classic silhouettes.
14. Pop-Color Cargo Pants
Reimagined cargos in pop colors sit alongside the denim as one of the collaboration's core reworked staples. Cargos were the defining utilitarian silhouette of '90s New York street style — wide-legged, functional, worn low — and here they're pulled into 2026 with Awake NY's color instincts applied directly.
15. Plaid Shorts
Plaid shorts are explicitly part of the lineup alongside cargo pieces, the butter-yellow quarter-zip, and the logo staples. The plaid treatment extends the collection's pattern vocabulary beyond polka dots and tie-dye, offering a more classically preppy counterpoint to the sportswear-adjacent pieces.
16. Butter-Yellow Quarter-Zip
A butter-yellow quarter-zip is among the pieces that help shape the lineup, and it's one of the most distinct colorways in the entire drop. Butter yellow sits in that exact register where nostalgic Gap (think color-block fleece from the early '90s) and contemporary streetwear palettes actually overlap.
17. Athletic-Inspired Jersey
The collection includes an athletic-inspired jersey alongside the GapSweats fleece, reimagined denim, and cargos. The jersey format pulls the collection further into New York sports and street culture territory, a natural fit given that the city's sports identity is inseparable from its streetwear identity.
18. Utility Overshirt
The collaboration reimagines everyday streetwear staples, including utility wear, with a bold, graphic-driven sensibility that is unmistakably New York. A utility overshirt in this context functions as layering with purpose: the kind of piece that bridges the gap between workwear functionality and the graphic-heavy visual language Awake NY has built its name on.
19. Dual-Branded Denim Jacket (Solid)
Beyond the polka-dot iteration, a cleaner denim jacket anchors the outerwear range with the collaborative lockup front and center. Awake NY's signature "A" logo comes together with classic "Gap" branding to create a playful emblem that speaks to the authentic relationship behind the partnership.
20. Co-Branded Denim Shorts (Jorts)
Taking a Gap staple and making it new again for 2026, jorts are part of the updated standard within this collection. Jorts have had a full cultural reclamation over the past few years, and in a Gap x Awake NY context — oversized, co-branded, rooted in '90s New York — they land with genuine conviction.
21. Kids' Sweatpants
Rounding out the children's category, the kids' sweatpants mirror the adult GapSweats construction at a smaller scale. The collection spans pieces for both adults and children, each designed to serve as a wearable celebration of New York City's energy.
22. Oversized Co-Branded Tee (Kids')
A second kids' tee with a more relaxed, oversized fit extends the graphic language to the next generation. For Baque, this collaboration stems from early childhood memories with Gap, and now he has his own family to share it with — he gets to pass that connection down to his son and continue this multi-generational tale.
23. Pop-Color T-Shirt
A brighter, more saturated colorway in the T-shirt category, likely tracking alongside the purple and tie-dye tones established by the GapSweats line. Pops of color and bold graphic treatments energize the overall assortment throughout the collection.
24. Plaid Shirt
Extending the plaid treatment from the shorts into a full button-up, this piece grounds the collection in classic Americana while Awake NY's dual-branded execution gives it the necessary streetwear context. The collaboration spans logo and heavyweight GapSweats fleece, reimagined denim and cargo silhouettes, alongside colorful plaids that energize the assortment.
25. Limited-Edition '47 Brand Gap x Awake NY New York Mets Hat
The limited Gap x Awake NY x '47 Brand Mets hat pushes the drop deeper into New York territory than any other single piece in the collection. It's the one item here that couldn't exist without the full triangulation of all three parties: Gap's American institutional weight, Awake NY's New York community credibility, and the Mets' borough-specific cultural gravity.
26. Exclusive Co-Branded Blanket
An exclusive co-branded blanket rounds out the accessories and lifestyle category of the collection. As a lifestyle piece, the blanket carries the collaboration's visual identity off the body entirely — a useful object that also functions as a piece of the broader Awake NY narrative around home, family, and gathering.
27. Dual-Branded Lockup Crewneck (Second Colorway)
A second colorway of the co-branded crewneck sweatshirt completes the collection's range by giving buyers a contrast option within the same silhouette. The dual-branded lockup stitched onto each piece is the connective thread that ties the entire 27-piece lineup together as a cohesive collaborative statement.
Gap has been on a reinvention campaign of late, fueled by a string of splashy marketing campaigns and collaborations that have resulted in a two-year run of positive comparable-store sales gains. In the fourth quarter, the company reported overall sales rose 8 percent to $1.1 billion and comps were up 7 percent. Past partnerships have included The Brooklyn Circus and LoveShackFancy. The Awake NY collaboration lands differently than those, though. This isn't Gap reaching toward a new consumer; it's Gap reconnecting with the city where American street style was shaped, through the voice of someone who lived it firsthand. "Before Ralph Lauren, Nautica, Polo, or any of that stuff got put in front of me, it was the Gap," Baque told Hypebeast. "It was one of the first brands to speak to social status in elementary school." At $18 to $268 for a 27-piece family-sized drop, that same democratic instinct is still the point.
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