Isamaya Ffrench’s chrome Nike capsule pairs Vomero Premium with SCULPT 04

Isamaya Ffrench’s latest Nike project sits right on the fault line between running performance and beauty-world spectacle. The center of gravity is the Women’s Vomero Premium x Isamaya Ffrench in Smoke Grey and Light Smoke Grey, SKU IR1988-084, a chrome-minded shoe that leans into texture instead of loud color, with the SCULPT 04 Recovery Tool tucked in as part of the concept. At €249.99, it is priced like a premium running shoe, but styled like an object that belongs just as easily on a chrome makeup table as in a training rotation.

That tension is the point. Nike’s own listing described the shoe as Ffrench’s love for chrome translated into an all-grey build that highlights the upper’s textures, while the SCULPT 04 is framed as a design-led massage accessory rather than a throwaway extra. The capsule was announced on April 20 and rolled out for purchase on April 25 through Nike’s site, with Nike SNKRS marking the shoe for April 30 at 7:00. For runners, that makes it more than a celebrity logo exercise: the Vomero Premium is pitched as a serious daily trainer, while the recovery tool signals that the brand wants the whole post-run ritual to feel considered.

Dina Asher-Smith gives the campaign its most convincing human register. The sprinter fronted the launch and said London is "beautiful, diverse, vibrant, and gritty," which lands neatly with the collection’s city-coded mood. Ffrench drew on London’s skyline, density and momentum, and the timing around the London Marathon sharpened the message. This was not a sleepy lifestyle crossover. It was Nike trying to sell pace, recovery and metropolitan attitude in one chrome-grey package.

The rest of the capsule pushes the idea beyond footwear. Running shorts, tops, a singlet, a running belt, socks and arm warmers expanded the release into a head-to-toe proposition, available through Nike.com, Nike Women Selfridges and Nike Women King’s Road. That breadth matters because it shows Nike is not treating Ffrench’s work as a one-off vanity drop. This was her second collaboration with the brand, following the Holiday 2024 Air Max Dn release that landed globally on December 20, 2024. Nike has found a recurring partner who can make performance gear feel authored, and this capsule suggests the formula is becoming more confident, and more commercially sharp, with each pass.