Jaden Smith debuts first Christian Louboutin men’s collection in Beverly Hills

Christian Louboutin put Jaden Smith’s first men’s collection on display at its Rodeo Drive store in Beverly Hills, pairing the launch with an Avant-Première capsule and a Fall/Winter 2026 vision that feels designed to be worn, collected, and talked about. The house framed the debut as an immersive exhibition, folding fashion, visual art, music, and history into one presentation. The retail hook was immediate: the first capsule was available in select boutiques and on the maison’s website from January 22.

Smith, named Christian Louboutin’s first Men’s Creative Director in September 2025, is now responsible for four collections a year across shoes, leather goods, and accessories, along with campaigns, events, and immersive experiences. That is a serious brief for someone whose public image has often lived closer to streetwear and youth culture than old-guard luxury. Christian Louboutin’s men’s category accounts for 24 percent of the business, but it had been logging single-digit declines, making Smith’s arrival as much a commercial recalibration as a creative one.

The collection itself reaches for something sturdier than celebrity novelty. Smith said he wanted to honor “working men throughout the centuries,” and the references run from stone masons and scribes to doctors. One of the clearest nods lands through the Corteo shoe, first introduced in Fall/Winter 2019, which Smith links to “the businessman” and “the working man.” That choice gives the line a useful tension: Christian Louboutin’s famously polished world filtered through the everyday codes of labor, purpose, and status.

The Beverly Hills launch drew Jada Pinkett Smith, Will Smith, Willow Smith, Trey Smith, Moises Arias, pro skater Na-Kel Smith, Jack Wright, and Zack Lugo. Jada Pinkett Smith said Jaden has been studying fashion for a while and takes fashion history seriously, while Will Smith said he was proud of his son and recalled Jaden drawing on T-shirts as a child. The presentation itself backed up the family pride with spectacle, including a 360-degree video installation of vintage television screens, a photo installation using early photographic methods, and a final immersive display centered on an exploded red head.

The rollout does not stop in Los Angeles. Christian Louboutin’s launch series moved on to Atlanta, then New York, before continuing to London and Paris, a sign that the brand wants this debut to travel as more than a one-night fashion event. Smith’s job now is to turn that energy into a menswear language that can live beyond the spotlight and still feel unmistakably Christian Louboutin.