Kith and New Balance unveil 99X series for West Hollywood reopening
Kith turned its West Hollywood reopening into a four-pair New Balance 99X event, led by the 990v3’s first collaboration debut.
Ronnie Fieg did not treat Kith’s West Hollywood reopening like a ribbon-cutting. He made it a sneaker event, then gave the crowd four reasons to show up: a Made in USA New Balance 99X pack built around the 990v3, 990v4, 992, and 993, each dressed in Kith Palette colorways and tied directly to the flagship’s return.
The drop landed on May 11, 2026 at 11am EST, but Kith West Hollywood got the first shot at it with early access beginning May 8. Drawings opened the same day and closed May 10, then pairs rolled out across New York, London, Paris, and Tokyo time zones on the Kith App, in stores, and online. That kind of staggered release is pure Ronnie Fieg retail theater: not just a product launch, but a reason to move through the door, check the app, and care about the store again.
The collection leaned into the details that make heritage runners still matter. The 990v3 arrived in Hallow, the 990v4 in Dusty Mauve, the 992 in Argon, and the 993 in Asteroid. All four used pigskin suede overlays and mesh underlays, while the 990v3 carried ENCAP cushioning, the 992 combined ABZORB, ENCAP, C-CAP midsole support and an NDurance outsole, and the 993 paired ACTEVA cushioning with a full-length NDurance outsole. The 990v3 was the real flex: Kith said it was making its debut in any collaboration here, and that Kith was the exclusive retailer of the style in 2026. That is not a generic weekly drop. That is a line in the sand.
The smartest part is how tightly the shoes were welded to the building. Kith West Hollywood reopened after extensive renovations and the addition of Ronnie’s Pronto, with the redesigned flagship now spanning the ground floor at 8500 Sunset Blvd., on the corner of Sunset Boulevard and La Cienega Boulevard. The original West Hollywood shop opened in 2018 on the lower level of the same address, but the new version stretches the experience out across distinct men’s, women’s, and kids’ rooms, plus an Apothecary and a VIP Studio. The space also folded in Kith’s first-ever beauty concept, turning the former Fred Segal site into the brand’s biggest store yet.
That is why this pack hits harder than another internet-only sneaker roundup. Kith did not just release four New Balance shoes. It used them to make West Hollywood feel like the center of the streetwear map again, which is exactly how Fieg keeps the brand’s physical footprint feeling bigger than the feed.
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