Kith and Nike drop Knicks-themed Air Max 95 for Finals run

Kith and Nike just turned Madison Square Garden’s playoff electricity into something you can actually wear, if you’re willing to wait. The Air Max 95 “Knicks” lands as a made-to-order Kith app draw, priced at $220, and it feels timed to the exact emotional peak of New York basketball: the Knicks’ first NBA Finals appearance since 1999.

The draw opened June 3 at 11 a.m. ET and closes June 10 at 8:30 p.m. ET. Every pair is made to order and is expected to take about six months to ship, which makes the shoe feel less like a quick hit and more like a collectible built for the long game. That’s the Kith playbook when it wants hype to feel earned: give people a deadline, give them a wait, then make the object good enough that the wait feels like part of the flex.

What makes this pair hit harder than the usual team-color cash-in is the specificity. This is the adult-size version of a design that had previously been limited to kids sizing, with only a very small friends-and-family adult run before now. The shoe carries orange-and-blue Knicks energy, but it does not stop at obvious team palettes. Kith split its Air branding across the heel, a detail that gives the pair a sharper identity than a straight color flip ever could.

The broader Knicks 2026 Playoffs collection leans into that same kind of reference-heavy styling. Kith framed it as a bridge between two eras of team identity: the 1980-1982 navy-and-red look and the orange-and-blue palette introduced in 1983. That matters because Kith is not just slapping the Knicks logo on product and calling it a day. It is building a visual timeline, one that nods to the city’s basketball history while still feeling tuned to the current obsession around the team’s postseason run.

Ronnie Fieg sits at the center of it all. Kith’s founder was named the Knicks’ first-ever creative director in November 2022, and that role gives this collaboration a real internal logic instead of the usual celebrity-adjacent release cycle. Kith has also described the 2026 Knicks Playoffs collection as its first collaboration to feature official NBA Playoffs branding, alongside apparel and accessories, with additional partnerships including Giorgio Armani and New Era. The result is a release that feels very New York: packed with memory, built for the moment, and scarce enough to keep the resale chatter alive long after the Finals energy fades.