Kith teases Messi and adidas Football World Cup anniversary drop

Kith is turning Messi nostalgia into streetwear currency again, this time with a three-way project that folds Lionel Messi, adidas Football and Ronnie Fieg’s label into one tightly timed flex. Early images show Argentina-inspired jerseys stamped with Kith branding, adidas marks and Messi’s personal M logo, a formula built for the exact overlap that drives football fashion now: recognisable heritage, celebrity gravity and a shirt that reads just as clearly in a stadium as it does on a city block.

The collaboration lands with extra force because it marks two anniversaries at once, Messi’s 20th World Cup anniversary and Kith’s 15th year. Hypebeast says the apparel lineup was co-designed by Messi himself, which matters. It shifts the project from simple branding exercise to something closer to a player-approved wardrobe, the kind of collaboration that gives a jersey capsule the aura of an archive piece even before it drops.

Kith and adidas Football have already spent 2025 building this lane. The Spring 2025 collection leaned into custom jerseys, accessories and apparel referencing Argentina, Italy and England, while the Fall 2025 range widened the playbook with jersey-and-short kits, track-inspired outerwear, accessories, co-branded balls and even denim. That steady cadence has made the partnership feel less like a one-off and more like a parallel football universe, where national-team references and terrace-ready styling are packaged for fashion consumers who want the romance of the pitch without losing the polish of a drop.

Messi’s own adidas history makes the timing sharper still. FIFA records his World Cup debut on June 16, 2006, in Germany, when he came on against Serbia and Montenegro at 18 years and 358 days old and left with both an assist and a goal in Argentina’s 6-0 win. He has since appeared in 26 World Cup matches, more than any other player, which gives every Messi-linked shirt a kind of built-in mythology. adidas is already selling Messi-branded Argentina and club product through his dedicated line, including the Argentina 26 Home Messi Authentic Jersey, framed around the first appearance of Argentina’s third World Cup winners’ star. That is why football shirts still sit at the center of fashion hype: they carry memory, allegiance and logo power in one garment, and Kith understands how to make all three feel collectible.