LOEWE and On launch three-shoe SS26 lineup led by LightSpray Cloudmonster
LightSpray takes the lead as LOEWE and On sharpen their SS26 code: a three-minute upper, Cloudmonster Hyper cushioning, and three distinct silhouettes.
The sharpest move in LOEWE and On’s SS26 lineup is how calmly it treats technical innovation as luxury vocabulary. The collaboration’s new three-shoe release, led by the LightSpray Cloudmonster, does not chase novelty for its own sake. It gives each silhouette a clear role: the Cloudmonster as the engineering showcase, the Cloudsolo as the refined co-design return, and the Cloudtilt Hi as the fashion-forward high-top.
The LightSpray Cloudmonster is the collection’s technical centerpiece and the most convincing proof yet that premium sneaker buyers now expect performance systems to arrive dressed for the front row. On says the laceless shoe was crafted in about three minutes using its LightSpray upper technology, a robotic process that replaces roughly 200 traditional production steps with a single automated spray. The shoe pairs that upper with the Cloudmonster Hyper midsole and Helion HF cushioning, then finishes the package in an all-white palette with silver LOEWE and On branding. Even the three socks, in Fluo Yellow, Fluo Green and Teal, are presented as part of the design language rather than afterthought accessories. The LightSpray Cloudmonster was sold exclusively through On and LOEWE stores.
If the LightSpray model is the engineering flex, the other two shoes are the collection’s more wearable statements. The Cloudsolo, which On described as the first shoe co-designed by both brands when it arrived in the Fall/Winter 2025 collaboration, returned in new bicolour pairings and in Teal, Sand and Burgundy. The Cloudtilt Hi debuted as a hi-top silhouette in tricolour combinations, pushing the collaboration further into the sort of elevated streetwear shape that can move from denim to tailoring without feeling like a compromise. Cloudsolo and Cloudtilt Hi were also sold through select retail partners and online through both brands.
That stepped approach matters because LOEWE x On has been building toward this for years. On’s materials tied the Cloudtilt 2.0 refresh to the collaboration in 2024, and the brands brought out their first apparel collection for SS24 before pushing into the Cloudsolo in 2025 and now the LightSpray Cloudmonster for SS26. LOEWE’s framing of the line as craft, movement and minimal-waste design gives the project its clearest identity: not a fashion house borrowing a runner, and not a performance brand dressing up for fashion, but a partnership that has made the overlap look inevitable.
The broader business story is just as pointed. In February 2026, On opened a second LightSpray factory near Busan, South Korea, adding 32 fully automated robots and lifting global LightSpray production capacity 30-fold in 2026. On co-founder and co-CEO Casper Coppetti said the LightSpray business was gaining momentum, and the Blackwall-directed campaign film sharpened the contrast between the robotic making process and LOEWE’s material-driven image. By SS26, the collaboration was no longer arguing for the merger of sport and luxury. It was showing how thoroughly that merger has become the new default.
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