Madhappy and Converse unveil hand-finished Chuck 70s with Gene Gallagher campaign

Madhappy’s latest Converse Chuck 70s lean into the kind of finish work that makes a familiar sneaker feel newly collectible. The second collaboration arrives in five limited-edition colorways, Graystone, Lipstick Red, Natural Ivory, Black and Thunderdaze Pinstripe, across both Chuck 70 Hi and Ox silhouettes, with the Graystone Hi kept exclusive to Madhappy.

The shoes are built around heavy washed canvas uppers and a deliberately worn-in surface treatment that pushes the pair away from clean retro revival and toward something more lived-in. Madhappy’s product details read like a lesson in controlled imperfection: hand-done finishing techniques, suede and felt accents, a suede heel stay, a suede Madhappy star logo on the lateral side, a felt Chuck patch on the medial side, a Madhappy woven tongue label, burnished distressed foxing and toe cap, a Madhappy badge on the foxing tape, plus a Madhappy sock liner and spare lace. That mix gives the Chuck 70 a softer, more textured profile than the usual logo swap.

The palette does a lot of the work too. WWD framed the colors as Americana-leaning for summer, and the lineup backs that up without getting literal. Graystone and Natural Ivory bring the restraint, Lipstick Red adds the punch, Black keeps it grounded, and Thunderdaze Pinstripe gives the capsule its most graphic edge. At $130 for the Hi and $120 for the Ox, the pricing sits in the sweet spot for a premium streetwear sneaker: expensive enough to feel special, but not so high that it drifts into luxury-posturing territory.

Gene Gallagher fronts the campaign, photographed by Angela Hill, and the casting sharpens the mood of the release. Gallagher, who plays in Villanelle and is the son of Oasis frontman Liam Gallagher, brings the sort of offhand rock lineage that suits Converse better than a polished brand ambassador ever could. Madhappy says the visual rollout was meant to capture youth as instinctive, energetic and in motion, a brief that feels right for shoes that look best scuffed, creased and worn into the ground.

This is Madhappy and Converse’s second collaboration, following their December 2025 release of three reworked Chuck 70 styles in Vintage White, Black and Thunder Daze. The new capsule lands through Madhappy.com, Madhappy Shops, Converse.com and select retailers, and it feels more resolved than the debut: less like a first pass, more like a line finding its own visual signature.