Industry

Miaou and adidas Originals channel 2000s paparazzi style for football-inspired drop

Miaou’s second adidas Originals drop turns the Megaride into a smooth-leather, zip-front sneaker and folds football-culture dressing into a corset, jersey, and track pant lineup.

Claire Beaumont··2 min read
Published
Listen to this article0:00 min
Share this article:
Miaou and adidas Originals channel 2000s paparazzi style for football-inspired drop
Source: hypebae.com
This article contains affiliate links, marked with a blue dot. We may earn a small commission at no extra cost to you.

Miaou and adidas Originals have found a sharper, stranger lane for their second collaboration: football glamour filtered through early-2000s paparazzi flash. The Spring/Summer 2026 collection takes adidas’ Megaride silhouette and gives it Miaou’s smoother, sexier edge, with a leather upper, a sleek zip closure, and two colorways that read like styling notes from a tabloid cover, silver with orange accents and baby blue with silver accents. It is a deliberate push into WAG-core and off-pitch dressing, only this time the codes are being sold back to streetwear shoppers with a cleaner, more wearable hand.

The campaign sharpens that idea. Arsenal defender Riccardo Calafiori and model Alyson Dubey front imagery shot to feel like 2000s-era paparazzi photography, but the mood is less chaos than control. adidas frames the collection as a tribute to “football’s off-pitch icons,” and that is exactly where Miaou’s founder, Alexia Elkaim, is strongest. Since founding Miaou in 2016, she has built the label around a “defiantly feminine, body-confident vision,” and here that shows up in the tension between hard sport references and tight, body-conscious lines. The result feels less like replica fanwear than a polished remix of the culture around the stadium.

For actual wardrobes, the jersey and nylon track pants are the most useful buys. The jersey carries a “Miaou Sport” silicon sponsor graphic and a custom crest, details that give it the fake-club authenticity that makes football shirts so easy to style with denim, mini skirts, or loose tailoring. The nylon pants, meanwhile, have concealed zippers and embroidered branding, which should keep them from reading too gym-core; they will work with a crisp white tank, a slim knit, or the matching jersey without looking costume-y. The corset, built with bungee side panels and engineered elastic shoulder straps, sits farther into fashion fantasy, though it will appeal to anyone who wants the collection’s most overtly Miaou piece. It is the item that telegraphs the collaboration’s point of view most clearly, even if it is less likely to become a daily uniform.

The footwear is the headline. Retail coverage has the Miaou x adidas Megaride S2 at $200, a fair premium for a statement sneaker but still below the pricing tier of many runway-grade fashion collaborations. Style codes KI0064 and KJ9468 have also surfaced, useful for anyone trying to track a specific colorway rather than the whole drop. The collection arrived on April 30 through adidas.com, the CONFIRMED app, and select retailers, with some coverage also pointing to Miaou’s site and stores including AFEW, Asphaltgold, BSTN, and HHV. After the first adidas Originals x Miaou release on November 11, 2025, which leaned into vintage motorsports and feminine self-expression with the Miaou Boot and Mei Elite Miaou, this follow-up feels more distilled. It takes the most recognizable football-style tropes and makes them look newly flattering, which is often how a niche collaboration escapes the mood board and enters the street.

Know something we missed? Have a correction or additional information?

Submit a Tip

Never miss a story.

Get Streetwear updates weekly. The top stories delivered to your inbox.

Free forever · Unsubscribe anytime

Discussion

More Streetwear News