MrBeast, Naruto Shippuden and VIZ Media Reveal Time-Limited Apparel Drop Feb 16

Jimmy "MrBeast" Donaldson announced a multi-platform partnership with Naruto Shippuden and VIZ Media and pushed the first, officially licensed apparel and merchandise drop live on February 16, 2026 at 9:00 AM PT through his official store. The release was billed as time-limited, making availability the headline for anyone planning to buy.

The collaboration was revealed on February 13, 2026, when Donaldson laid out the partnership that explicitly pairs Naruto Shippuden with VIZ Media under his creator-driven commerce. That announcement named the drop as the opening salvo in a wider multi-platform effort and confirmed the products would be officially licensed Naruto Shippuden merchandise.

The item specifics released with the announcement emphasized apparel and merchandise rather than experiential tie-ins; the first drop centered on wearable product sold directly through MrBeast’s store. The Feb 16 9:00 AM PT launch time created a hard window for shoppers and collectors, with time-limited phrasing suggesting limited runs or short sales periods tied to the initial release.

Because the collab involves VIZ Media, licensed artwork and branding from Naruto Shippuden were central to the merch positioning; the tie to VIZ Media signals formal licensing rather than fan-made capsule pieces. That detail matters for collectors who track official collaborations and stamped licensing, and it anchors the lineup in the broader anime market rather than informal creator mashups.

The partnership’s timing and platform choice put the drop squarely in the creator-commerce playbook: a major YouTube creator, a globally recognized anime IP, and a direct-to-consumer store launch scheduled for a precise time. The Feb 16 release was the first confirmed opportunity to buy officially branded Naruto Shippuden apparel from MrBeast’s retail channel.

This first time-limited drop closes the announcement loop that began on February 13 and establishes the collaboration between Jimmy "MrBeast" Donaldson, Naruto Shippuden, and VIZ Media as an active commercial venture. Expect future drops and rollout details to hinge on the same trio of facts: creator-led platform, VIZ Media licensing, and time-limited merch availability.