Nike expands NFL Rivalries Air Max 90s to AFC South and NFC North
Nike is turning AFC North and AFC South loyalty into a Fall 2026 Air Max 90 franchise, with Titans and Colts pairs leading an eight-team rollout.
Nike is expanding its NFL Rivalries Air Max 90 program to the AFC South and NFC North, with a Fall 2026 launch and only the Tennessee Titans and Indianapolis Colts colorways shown so far. The move makes the whole thing feel less like a novelty hit and more like a repeatable sneaker business: one league, eight teams, rivalry-game timing, and a release cycle built to keep regional fandom moving through retail.
Nike and the NFL launched Rivalries in April 2025 as a communities-first platform for uniforms and fan gear, starting with the AFC East and NFC West. The league and Nike have already mapped the runway out through 2028, with additional Rivalries uniforms set to arrive in the 2026, 2027 and 2028 seasons. For 2026, the jerseys and apparel are expected to surface before each rivalry game, which gives the program a steady drumbeat instead of a single splashy drop.
The footwear side follows the same logic. The 2026 pack is expected to cover eight teams: the Bears, Lions, Packers, Vikings, Texans, Colts, Jaguars and Titans. Nike has reportedly set the Air Max 90s at $140, a price that keeps them in the sweet spot between everyday sneaker and collectible team-specific flex. The Titans pair brings glossy blue Swooshes, stars on the heel and a Music City tongue patch. The Colts pair goes stealthier, with a black leather base, Colts blue accents, a horseshoe heel logo, Indy lace detail and For the Shoe messaging.
That schedule is also moving faster than last year’s first Rivalries footwear wave, which started appearing in October 2025 before a wider November release. Nike is clearly tightening the calendar around football season, and that matters. If the rollout holds, Rivalries stops reading like merch for superfans and starts looking like a durable NFL sneaker franchise, with every city getting its own lane in leather, color and retail timing.
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