Odell Beckham Jr. sells rare vintage tees in JOOPITER charity auction

Odell Beckham Jr. is cashing in on the exact thing streetwear has been pretending is casual for years: the vintage tee as an asset class. His collection is moving through Pharrell Williams’ JOOPITER, and the mix is sharp enough to read like a market chart in cotton, from a sun-faded 1993 Cleveland Browns shirt to Ravens tees tied to Baltimore’s 2000 Super Bowl win.

The sale, titled The Collection of Odell Beckham Jr., runs from June 17 through June 30, 2026, with JOOPITER offering a bidder’s advantage for anyone who places a first bid 48-plus hours before close. It is set up as a charity auction, and all net proceeds go to the OBJ Foundation, which supports youth in underserved communities in New Orleans. Beckham Jr. said the pieces reflect defining chapters of his life, and that giving the sale to his foundation makes it matter more than a standard closet clear-out.

What makes the tees feel like grails is not just age. It is the collision of era, image, and provenance. Beckham’s archive reaches from sports history, with shirts tied to the 1992 Barcelona Olympics and the 2010 FIFA World Cup, into hip-hop mythology with ’90s rap tees featuring Tupac, Notorious B.I.G., and Snoop Dogg. Then it jumps into the modern canon with a Frank Ocean Blonded top and a Cactus Jack tee, the kind of pieces that tell you this wardrobe was built by someone fluent in both old-school scarcity and current hype.

That same logic runs through the rest of the lot list. JOOPITER and WWD flag a 2014 Chanel Graffiti briefcase, an orange leather Loewe jacket, Supreme x Nike x Louis Vuitton cleats, custom Timberland boots, Virgil Abloh-era Louis Vuitton pieces, a signed and used Super Bowl LVI Gatorade towel, a 2015 Arizona Pro Bowl helmet, a worn 2016 Pro Bowl jersey, a Cleveland Browns helmet, and a Browns tracksuit. JOOPITER is estimating most lots will start between $1,500 and $15,000, with some pushing to $20,000, which tells you exactly how high the ceiling has climbed on athlete-owned fashion with a story attached.

The bigger move is JOOPITER itself. By placing Beckham Jr.’s archive inside a polished auction calendar that also includes June sales like PUNK50: Still Making Noise and Still Here: An Auction Across Space and Time, Pharrell’s platform is not just selling celebrity leftovers. It is controlling the high-end resale narrative, deciding which closets become cultural inventory and which pieces get treated like collectible blue-chip artifacts.