Reebok, atmos and Ghost in the Shell unveil Instapump Fury 94 collaboration

Reebok, atmos and Ghost in the Shell have turned the Instapump Fury 94 into a sharp piece of franchise fan service: black uppers tangled with cable-like graphics, turquoise-blue branding, teal Japanese text and a custom shoebox built for instant recognition. Listed by atmos as the Reebok x atmos x GHOST IN THE SHELL INSTAPUMP FURY 94 BLACK, style code 100249524, the pair carries a ¥29,700 price tag and leans hard into the visual language that made Ghost in the Shell a cult object in the first place.

The design centers on Motoko Kusanagi and one of the series’ most iconic images, the scene where cables connect to her back. atmos put her image on the insole, then carried that same wiring motif across the upper, where the Instapump Fury’s split, sculptural shape does most of the heavy lifting. Turquoise-blue accents hit the Hexalite and branding, while the tongue area carries the subtitle “People love machines in 2029 A.D.” The left heel reads “” and the right heel reads “GHOST IN THE SHELLE,” a detail that gives the pair the kind of eccentric precision collectors notice immediately.

The release was first tied to Ghost in the Shell The Exhibition at TOKYO NODE in Toranomon Hills, where the franchise has staged a big, physically dense showcase. The official Ghost in the Shell site says the exhibition runs from January 30, 2026, to April 5, 2026, and Tokyo Otaku Mode reported that nearly 1,600 original materials were on display. That scale matters: this is not just a logo slap on a retro runner, but a sneaker plugged into a much larger celebration of the property’s world-building, from Production I.G. to Kodansha Ltd. and the wider Ghost in the Shell Production Committee.

The timing is smart, too. 2026 marks the 30th anniversary of the Reebok Instapump Fury 94, a milestone already prompting anniversary-minded Reebok projects. Hypebeast described the atmos pair as an exhibition-exclusive release at ¥29,700, while other sneaker coverage split on timing, with April 17 and April 18 both reported as release dates. However the drop lands, the point is clear: when a collab translates a specific scene, a specific character and a specific silhouette into one object, it feels less like merchandise and more like culture with laces.