Reformation and Umbro launch sustainable football-inspired streetwear capsule

Reformation and Umbro dropped their first collaboration on June 22, a six-piece capsule that went live online and in selected Reformation stores at prices from £68 to £328. The line leans hard into football-core, but it does it through silhouettes women will actually wear: minidresses, cropped windbreakers, running shorts and tees in bright yellow, red and blue, all filtered through Reformation’s softer, more polished cut.

Reformation framed the project as a limited-edition collaboration with “a modern, feminine edge” made with premium, sustainable materials and deadstock athletic materials. On the brand’s site, the message is even sharper: “Those who can’t play, watch.” That spectator stance is exactly why this works. It is not trying to cosplay a locker room. It is dressing the audience, with the kind of clean, styled-up energy that lands better on a sidewalk or in a pub than on a touchline.

WWD tied the campaign to the 2026 FIFA World Cup buzz and cast Devon Lee Carlson, the model, influencer and longtime friend of the brand, as the face of the drop. That gives the capsule the right amount of downtown polish. The best pieces read like fashion-first translations of football gear, not merch with a conscience. WWD called out chartreuse silk track shorts with lace trim, a sporty knit tank dress and track pants with a matching striped jacket, which tells you exactly where the collab sits: somewhere between terrace culture and the kind of clothes you can build a real outfit around.

The collection is the second installment of Reformation’s Spectator Sport franchise, following last summer’s tennis-inspired Courtside Collection. It also arrives in the middle of a broader run of soccer-inspired fashion from Adidas, Nike and Puma, but Reformation’s angle is cleaner and more wearable than the usual archive-hungry jersey grab. At £68 to £328, the pricing sits in that sweet spot between novelty sportswear and full luxury, which is probably why the collection feels more like wardrobe than costume.

Umbro brings the backbone. The brand says it has been kitting out teams around the world for a century, and its 2024 teamwear concepts were worn by 24 Umbro teams across 12 countries. It has also stayed busy in 2026 with collaborations including Crocs and an upcoming Aitor Throup project, but this Reformation capsule is the clearest sign yet that the double-diamond archive can be pushed into fashion without losing its football bloodline.