S/DOUBLE Returns to Australia With Shawn Stüssy’s Hand-Drawn Workwear Revival

Shawn Stüssy is betting the old signature still has pull: S/DOUBLE Season 7 has landed across Australia with a hand-painted billboard on Melbourne’s Elizabeth Street, large-format projections around Bourke Street Mall, and a product line that runs from A$59.95 tees to A$189.95 jackets. It is a clean test of legacy value in streetwear, and Australia is the stage.

The rollout stretches across Melbourne, Sydney, and Brisbane, with the handwritten “S/DOUBLE by Shawn Stüssy” mark doing most of the heavy lifting. That is the point. This is not logo noise for logo noise’s sake. It is Shawn Stüssy turning his name into a visual shorthand again, this time through elevated workwear and surf staples: jackets, shirts, denim, fleece, and the kind of refined daily-wear pieces that sit closer to premium basics than hype-chasing drop culture.

That pricing tells you exactly where S/DOUBLE wants to live. T-shirts on the Australian store sit around A$59.95 to A$69.95, fleece and hoodies land roughly between A$99.95 and A$119.95, denim sits near A$129.95 to A$139.95, and jackets reach about A$179.95 to A$189.95. For a label built on Shawn Stüssy’s post-Stüssy workwear-surf language, that is accessible enough to wear, but not so cheap that it dilutes the brand’s founder-led aura.

The brand’s own Australian operation says S/DOUBLE began in 2008 as Shawn Stüssy’s creative endeavour, and Highsnobiety has noted that the line was quietly disbanded in 2016 before this reboot. Now it is back in a smaller, quality-first mode, with Globe and the Hill brothers in the mix, and the whole thing feels deliberately controlled rather than blasted everywhere at once. Even the campaign video keeps it intimate, shot by Tate Stüssy in their Santa Barbara workshop, which gives the rollout a family-built feel instead of a generic fashion gloss.

The Melbourne launch at Sure Store added the final layer of street-level credibility. Early shoppers got a first look at the collection, limited-edition launch tees with purchase, and VIP packs, a move that makes sense for an independent retailer that knows how to host a real streetwear crowd. The collection officially landed in select retailers from April 1, 2026, with free shipping on AUS and NZ orders over A$100 and free returns on AU orders through S/DOUBLE Australia. If the brand stays this Australia-focused, that may be the smartest part of the whole reboot: make people watch the market where Shawn Stüssy still reads like a living signature, not a museum label.