SKYLRK Expands Bieber Purpose Era Nostalgia With Coachella Weekend 2 Drop

A zebra-striped hoodie, a dotted tee and a long-sleeve stamped with Justin Bieber’s “It’s not clocking to you” have turned Coachella Weekend 2 into something bigger than merch. SKYLRK’s latest drop leaned straight into Bieber’s Purpose-era image, and the result was a collection that felt part nostalgia trip, part streetwear flex, with enough wearable pieces to leave the desert after the music stopped.

Released ahead of Bieber’s April 18 Coachella performance, the collection pushed harder than weekend one with hoodies, T-shirts and accessories dressed in zebra, stripe, tie-dye and dotted patterns. Gothic-style graphics gave the range a sharper edge, while the text-heavy pieces, including “Justin Bieber Live,” “Indio, California,” and the April 11 and April 18 show dates, made the whole thing read like fan memory turned into product. The most collector-minded items were the date-stamped shirts and the phrase tee. The most useful were the hoodies, beanies, bucket hats, socks, sunglasses and phone cases, the kind of pieces that can work with cargo pants, baggy denim or a plain white tank long after Coachella ends.

That balance matters because Bieber nostalgia has staying power when it is attached to clothes people will actually wear. The Purpose World Tour ran from March 9, 2016, to July 2, 2017, supporting Purpose, and its visual language still lands in 2026 because it hits two lanes at once: memory for fans and a recognizable mid-2010s streetwear code for everyone else. SKYLRK understood that difference. The cat mask with Arkyve, the SKYLRK-branded Shark ChillPill, the new Sizzler phone cases and the battery packs and chargers feel playful and collectible. The Speed Demon sunglasses and bucket hats are the pieces with the strongest real-world style appeal.

The business behind the nostalgia is just as loud. SKYLRK reportedly generated $5.04 million in merchandise sales during Coachella weekend one, a haul that nearly tripled the festival’s previous two-weekend record of $1.7 million. Across both weekends, the brand’s merchandise sales reached $15 million, while Bieber’s two headlining sets reportedly brought in more than $10 million. That kind of money explains why the weekend two rollout arrived with a bigger apparel-and-accessories push and a more ambitious online strategy.

SKYLRK also opened the 9,000-square-foot SKYLRK Oasis on the Coachella grounds, shaded by palm trees and cooled by misting stations, giving the brand a physical place to extend the drop beyond the racks. Online, the tease was just as calculated: the site told buyers that physical items unlock at the end of the sale, with Telegram used for the reveal. In the end, SKYLRK did not just sell Bieber souvenirs. It sold the most durable thing in streetwear right now, a memory people can wear.