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SOON.EASY reimagines Vans LX Authentic 44 with flame script and eye motifs

SOON.EASY turns Vans’ LX Authentic 44 into a washed, low-key creepy sketchbook, with flame script and eye motifs doing the talking for about $80.

Mia Chen··2 min read
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SOON.EASY reimagines Vans LX Authentic 44 with flame script and eye motifs
Source: hypebeast.com

SOON.EASY took Vans’ LX Authentic 44 and made it feel less like a shoe and more like a live wire. The Seoul artist’s take lands on a washed Taupe Mist and Faded Black upper, where flame script and staring eye motifs turn the classic skate silhouette into a vehicle for darkly comic storytelling instead of simple decoration.

The model itself gives the work a solid base. Vans traces the Authentic 44, also known as Style 44, back to a silhouette skaters embraced in the 1970s for its durable outsole and board grip. That lineage matters here because SOON.EASY is not fighting the shoe’s history, the artist is hijacking it. The result is a familiar skate staple that feels newly unsettled, like something pulled from a sketchbook, then softened by wear and sun-fade until the graphics look embedded in the fabric rather than printed on top of it.

AI-generated illustration
AI-generated illustration

The release sits inside OTW by Vans, which the brand frames as its collaboration engine for art, design, music, and skateboarding. That makes this more than a one-off graphic exercise. Vans has been using the OTW line to keep the Authentic family in circulation through artist-led reinterpretations, and this one lands right in that lane, alongside recent OTW work with names like Gallery Dept. and Julian Klincewicz. The SOON.EASY pair, identified as the LX Authentic 44 in Taupe Mist/Faded Black, SKU VN000EAKG2M, carries an MSRP of ¥12,650 JPY, about $80 USD, a price that keeps it within reach without stripping away the sense of a limited creative object.

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Source: image-cdn.hypb.st

SOON.EASY’s background explains why the shoe reads the way it does. Based in Seoul and a 2016 graduate of Hongik University’s printmaking department, the artist has already built a busy trail of commercial and exhibition work, including a previous Vans collaboration in 2022, plus projects for Nike, Converse, Levi’s, Crocs, CASETiFY, and JTBC. Exhibitions have run through Seoul, New York, London, Tokyo, Bangkok, and the Philippines. In interviews, SOON.EASY has said the work draws from social phenomena and darker emotions with a darkly humorous sensibility, and that idea sits right at the center of this Vans pair. The eyes, the flame script, and the washed canvas do not just decorate the shoe. They give the Authentic 44 a personality, and a sly one at that.

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