StockX Marks 10 Years With Shoppable Detroit Pop-Up Featuring 700 Products

Starting tomorrow on 313 Day, StockX takes over the first floor of 1001 Woodward Ave. in downtown Detroit for a three-day anniversary pop-up that doubles as the brand's biggest retail moment in its decade of existence. The event runs March 13 through 15, 2026, just steps from the company's global headquarters at One Campus Martius, and it is open to the public.

The shoppable floor will carry nearly 700 products spanning Jordan, adidas, Supreme and New Balance, with inventory priced as much as 20% below market value. That's a meaningful discount in a resale ecosystem where even modest markdowns are rare. The first 100 guests through the door each day receive a promo code for $25 off a $125 purchase, redeemable at the pop-up or on a future StockX order.

Beyond the shopping floor, StockX is running a special anniversary auction with 10 exclusive products available throughout the weekend. The standout lot is the Jordan 4 Retro Eminem Carhartt, joined by autographed items from athletes and musicians. Daily fireside chats run from 11 a.m. to noon, led by Brendan Dunne, StockX's senior director of customer community and engagement.

The physical space will also incorporate immersive displays drawn from a special-edition data report the company released this month, titled "10 Years of StockX." The report chronicles the products and cultural trends that defined the resale market since StockX's founding in 2016, giving visitors a chance to see the decade's most significant sneaker, streetwear and collectibles moments rendered at scale.

CEO Greg Schwartz framed the timing as deliberate. "This anniversary is a celebration of the community that helped build StockX and a reflection of our commitment to continued growth and innovation," he said. "Being able to kick off this moment in our hometown on 313 Day, a proud tribute to Detroit's iconic area code and the culture, creativity and strength that define the city, makes it especially meaningful."

For a platform that built its reputation on transparency and market data, staging this moment one block from its own offices feels less like nostalgia and more like a statement of where StockX intends to plant its next decade.