Travis Scott’s Pink Air Jordan 1 Low Pack Finally Heads to Retail

The heel is still Travis Scott’s calling card, but this time the hook is color: a two-pair Air Jordan 1 Low “Pink Pack” in Sail/Tropical Pink and Muslin/Shy Pink, both marked with Cactus Jack branding and heart motifs. WWD’s latest update puts the release at May 29, with each pair set at $155 through travisscott.com and Nike SNKRS.

That price keeps the shoes squarely in premium sneaker territory, where Scott and Jordan Brand have built a business on scarcity, recognizability and constant resale chatter. The difference here is timing. This pack has spent so long in rumor limbo that the drop now carries a different kind of pressure: it is no longer just another Travis Scott launch, but a test of whether a familiar Air Jordan 1 Low formula can still feel like an event after the market has seen so many near-misses.

The pair’s path to retail has been anything but smooth. In May 2024, Hypebeast reported that the Travis Scott x Air Jordan 1 Low OG “Pink Pack” had reportedly been cancelled, and the early color descriptions at the time were Sail/Shy Pink and Dark Pony/Pink Oxford. Then, in January 2026, SneakerNews said the pack would return as two Travis Scott Jordan 1 Low styles and noted that Scott had already been seen wearing one pair in public, helping fuel the run-up to release.

The latest descriptions sharpen the picture further. SneakerNews identified the pack as a “Pink Pack” with White/Pink/Red and Sail/White/Pink arrangements, while later reporting tied the adult sizing release to a May 29 date and the IQ7604-100 style. WWD has now folded the shoes into its May 2026 Air Jordan release calendar alongside bigger Jordan moments like the Air Jordan 4 Toro Bravo, which underlines how much retail weight this launch still carries in a crowded sneaker month.

For Jordan Brand, the appeal is obvious. Travis Scott remains one of the few collaborators who can turn a low-top retro into a headline, especially with a design language that is instantly legible from the reverse Swoosh to the Cactus Jack details. For fans, the sell is simpler: two pink pairs, one late arrival, and a familiar silhouette that still knows how to draw a crowd.