TurboTax SoHo Hosts In-Store NYFW Program Showcasing Who Decides War, Kody Phillips

TurboTax is leveraging its new SoHo flagship to plug into New York’s fashion week activity by hosting an in‑store program that spotlights NYC designers Who Decides War (Téla D’Amore & Ev Bravado) and Kody Phillips," read the line on the event materials, and that is exactly the energy that showed up in SoHo on February 12, 2026. The activation presented limited streetwear capsules on display and brought the city’s quiet, scrappy fashion grind into a tight, conversational setup rather than a runway spectacle.

The designers arrived as named, Téla D’Amore and Ev Bravado representing Who Decides War, and Kody Phillips, and the program emphasized both product and process. The experience centered on "these latest apparel drops," with pieces staged alongside physical lookbooks and moodboards so guests could see where each seam and graphic began. The limited capsules were shown as curated sets, not mass merchandising, matching the program’s language of craftsmanship and small-batch intent.

The room leaned hard into the studio motif. "Inspired by the artists’ studios, the event experience provides an intimate look at designer’s lookbooks, photography, and sketches - the initial groundwork that goes into bringing their creative visions to life," said the event copy, and the setup honored that: framed photos, unfolded sketch pages, and taped swatches sat next to folded tees and outerwear. Designers were present in-person to break down inspiration, materials, and moodboards, making the evening feel more like a working studio visit than a PR activation.

Logistics mixed invite-only exclusivity with public-facing programming: promotional language urged, "Be the first to RSVP for an official invitation to the Event Reception cocktail party on February 21, where guests have a chance to engage with these latest apparel drops and the designers in-person." Event materials tied the programming to TurboTax’s new SoHo flagship but used both "in‑store program" and phrasing that the activation was "around the corner from its new SoHo flagship store," so the physical relationship between the flagship and the activation varied across announcements.

TurboTax positioned the night as a tribute to NYC entrepreneurship, folding in business-focused framing that "they were tapped by TurboTax to spotlight how NYC business owners continue to innovate and grow in one of today’s toughest creative industries." For streetwear heads and label founders watching how culture and commerce intersect, this SoHo program was a clear signal: TurboTax is not just sponsoring fashion week noise, it is staging intimate moments where designers can show work, talk materials, and explain the business moves that keep a small New York label alive.